inStorebuyer - October 2012 - (Page 16)

delidevelopment DATA ANALYSIS AND CATEGORY MANAGEMENT Deli Meats Grow Dollars, Lose Volume The deli meat category grew dollars as prices increased in the 52 weeks ending June 30, 2012, but volume sales suffered. Compared to the prior year, sales of specialty deli meats outperformed all other deli meat types as retailers offered more specialty deli meat items on their shelves. Nationally, deli meat sales accounted for 22.3% of deli departper week, almost double that of the Price inflation drove the growth next leading Central region with of the category. Compared to the previous year, $6,311. The South and the West regions followed with the deli meat category’s dollar contribuFigure 1 $3,904 and $3,349 in tion to deli department sales declined average per-store deli in all regions, with the Central region Total US Category Share of Deli Dollar Sales 52 Weeks Ending 6/30/12 (Average per week per store) meat category sales, down 1.5 percentage points, the East down 1.3 percentage points, the West respectively. Average weekly deli down 0.8 percentage point and the Prepared Bulk: 19% meat sales increased South down 0.6 percentage point. Foods: 53% Meat: across all regions, with Deli meat’s highest contribution to 22.3% growth rates of 4.9% in deli department sales occurred in the the South, 0.6% in the East (28.9%), followed by the Central Cheese: Specialty: 0.8% 19.6% West and 0.1% each in region (25.2%), the South (20.9%) and Pre-Sliced: 1.9% Other: 0.3% the Central and East the West (14.9%) regions. Beverages: 4.5% Across the total US, bulk deli regions. Dollar growth ment dollar sales in the 52 weeks ending for deli meats lagged behind that of meat led sales with 87.7% dollar June 30, 2012, down 1 percentage the deli department in all regions. share of the deli meat category, point compared to the previous year. The category averaged weekly sales Figure 2 of $5,289 per store, a 2% increase Total US Deli Meats 52 Weeks Ending 6/30/12 Average per week per store from $5,185 the previous year. The top week for deli meat sales occurred $7,000 the last week of August with sales $6,000 of $5,931. Sales declined the weeks $5,000 following Thanksgiving ($4,583 per $4,000 store), Christmas ($4,520 per store) and Easter ($4,602 per store). The East region had the highest per-store dollar average with $10,403 7/9/11 2/4/12 8/20/11 10/1/11 3/17/12 11/12/11 12/24/11 4/28/12 6/9/12 | 16 | inStorebuyer | October 2012 |

Table of Contents for the Digital Edition of inStorebuyer - October 2012

inStorebuyer - October 2012
Editor's Note - Lessons from the Road
Table of Contents
Front Line News - Kroger Unveils Simple Truth Brand
Walmart Teaches Healthy Habits
The Safeway Foundation Airs Cancer Awareness PSA
Food Service Retail - The New Family Mealtime
Baking & Decorating - Breakfast on the Run
Bakery Development - Donut Growth
Deli Development - Deli Meats Grow Dollars, Lose Volume
The Fun Zone
Know Your Loyal Customers
Packaging Innovation - Tackling Food Tampering
Package to Show
Health & Nutrition - Portion Control
Cheese Corner - Spreadable Cheese
Product Trends
Product Showcase
Marketplace Network

inStorebuyer - October 2012