packaginginnovation
NEW IDEAS IN CONVENIENCE
Package to Show
Packaging sells product. Whether you use striking colors that stand out, put messages on your packaging to grab shoppers’ attention or use certain materials to appeal to demographics concerned with sustainability, the importance of packaging cannot be overlooked.
Current trends
While packaging strategies change as much and as often as the products
contained within the packaging, one current trend in packaging is a go-to for those who believe their product can speak for itself. Clear packaging on bakery and deli products give the high-end retailer an advantage over the
showier packaging sometimes used to catch the eyes of shoppers. “A growing trend is to package the products in clear packaging that shows the consumer as much of the food contents as possible,” says Jack
All of your display needs in one place!
From small counter units to complete interior store fixtures. Often Imitated, But Never Duplicated.
800-452-9809 • sales@mobmerch.com www.mobilemerchandisers.com
| 32 | inStorebuyer | October 2012 |
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Table of Contents for the Digital Edition of inStorebuyer - October 2012