18 The Fun Zone There was a time when the average consumer rated a trip to the supermarket as more painful than a visit to the dentist, but at New York City-based Fairway Market, you’ll hear words like “amazing” and “spectacular.” Know Your Loyal Customers Today’s loyalty programs track and record purchases and build customer profiles based on this data. These profiles help a retailer develop marketing and advertising strategies to target each customer specifically.
ON THE COVER
New York City-based Fairway Market flips over giving customers fun reasons to shop. With a festival-like atmosphere, customers see shopping at Fairway Market as an event rather than a household chore. (page 18)
12 Bakery Development Perishables Group reports on the latest trends in donuts. Deli Development Perishables Group reports on the latest trends in deli meats.
34 Portion Control Your bakery, deli or foodservice operation can help customers control their portion sizes by utilizing this serving-size cheat-sheet from the National Heart, Lung and Blood Institute. Spreadable Cheese Summer may be over, but fall tailgating offers a prime opportunity for spreadable cheese promotions. Try promoting robust flavors of spreadable pub cheese as perfect pairings to go with burgers, brats and barbecue. 06 08 10 12 16 28 34 36 39
Frontline News Foodservice Baking & Decorating Bakery Development Deli Development Packaging Innovation Health & Nutrition Cheese Corner Product Trends
Table of Contents for the Digital Edition of inStorebuyer - October 2012