inStorebuyer - November 2012 - (Page 14)

1 Annual Sales: $23.4 Billion Number of Stores: 750 Store Banners: Stop & Shop, Giant, Peapod Address: 1385 Hancock Street, Quincy, MA 02169 Phone: (781) 380-8000 Web: Key Personnel: Mike Brennan, chief operating officer Ahold USA What began as a pilot program in May 2012 at Chicago’s State & Lake Station Tunnel has expanded to 16 CTA and Metra stations throughout Chicagoland. The virtual store boards feature Peapod’s exclusive line of Chicago’s Best products, which include ready-to-serve and readyto-cook mains, starters, sides, desserts and beverages from nearly 30 of Chicago’s best-loved restaurants and hometown brands. offers more than 150 selections from restaurants including Wildfire, Big Bowl, Eli’s Cheesecake and Chicago Butter Cookies. Once on the Peapod Mobile app, customers have access to more than 12,000 popular and store-brand products. Further, Peapod is piloting a convenient alternative to its delivery service in the Chicago area with its new Peapod Pick-Up service. Peapod Pick-Up sites opened in Palatine on Oct. 2 and will open in Deerfield by the end of the year. Shoppers can order groceries online for easy pick-up any day of the week. Customers can schedule the one-hour time slots that are best for them between 8 a.m. and 8 p.m. Sunday through Friday, and 8 a.m. to 5 p.m. on Saturday. On average, commuters in Peapod markets spend an hour in transit to and from work each day. With the Peapod virtual grocery stores in Chicago and Philadelphia, they can get orders started, make selections from Peapod’s entire online store, and schedule home deliveries. “Getting your groceries on the way home from work just got a whole new meaning,” says Mike Brennan, chief operating officer of Peapod. “Our hope is that consumers will take advantage of our virtual stores and mobile app while they’re on the go and enjoy the time saved when they’re at home.” Peapod, the nation’s leading Internet grocer, placed a virtual grocery store in Chicago’s highly traveled State & Lake Station Tunnel. Not only is Peapod the first in the nation to pilot this on-the-go, virtual store concept, but it’s also the first company to mount a “tunnel takeover” ad campaign of this magnitude in Chicago. The campaign features wrapped tunnel walls with larger-than-life ads of grocery shelves. iPhone and Android users simply scan a QR code to download a free PeapodMobile app on the spot and start shopping by scanning the bar codes of the products featured in the ads. Commuters get orders started on the platform, manage shopping lists and schedule deliveries — for next day or later — during their train rides to or from the office. In addition to cost savings, Peapod earlier expanded new bakery offerings to add to its Chicago’s Best department. The Chicago’s Best department features a group of leading brand-name products not available in the typical supermarket. | 14 | inStorebuyer | November 2012 |

Table of Contents for the Digital Edition of inStorebuyer - November 2012

inStorebuyer - November 2012
Editor's Note - Innovation & Information
Table of Contents
Front line news - RBA Roadshow in Chicago
Cedar’s Launches T.G.I.FRIDAY’S Dips
Meiko Launches Unique Washer
Stop & Shop Opens LEED Store
The Innovators
Profiles - Ahold USA
Profiles - Walmart
Profiles - Safeway
Profiles - H-E-B
Profiles - Trader Joe's
Profiles - Wegmans
Profiles - Whole Foods Market
Profiles - Giant Eagle
Profiles - Hy-Vee
Profiles - Target
Profiles - Publix
Profiles - Kroger
Profiles - Schnucks
Profiles - Fresh & Easy
Profiles - Kings Food Markets
Profiles - The Fresh Market
Profiles - Harris Teeter
Profiles - Roundy's
Profiles - Meijer
Profiles - Fairway Market
Profiles - United Supermarkets
Profiles - Brookshire Grocery
Profiles - Cavier & Bananas
Product Trends
Product Showcase
Marketplace Network

inStorebuyer - November 2012