inStorebuyer - November 2012 - (Page 29)

Publix 11 In August 2012, Publix took customer convenience at the deli counter to online proportions, when the company launched a test of the Publix Deli Online Easy Ordering system. By October, the system had expanded availability to 50 stores across the company’s operating area. Customers of participating Publix locations can order Publix Deli custom subs, wraps and sliced meats and cheeses online at, where users can specify pickup time and receive an email confirmation of the order. Instore, deli staff stage and prepare online orders in designated “Online Easy Pickup” area of the deli. Any current instore deli sale prices are honored for the day of the order/pickup. The Publix Deli Online Easy Ordering system does not require a minimum order or additional fees, and payment is accepted instore at the time of pickup. Created with smartphone users in mind, the system prompts customers to save order selections to their “Favorites” for future re-ordering convenience. Annual Sales: $27 billion Number of Stores: 1,061 Store Banners: Publix, Publix Greenwise, Publix Pix, Publix Liquors, Publix Sabor Address: 3300 Publix Corporate Parkway, Lakeland, FL 33802 Phone: (863)-688-1188 Web: Key Personnel: Todd Jones, president Kroger 12 Kroger is nothing if not patriotic. In conjunction with the February Daytona 500, the company partnered with the USO to launch its second year-long campaign, Honoring Our Heros, to raise funds for members of the armed forces. Thirteen Kroger associates from across the company presented a $1.5 million donation to the USO prior to the Daytona race. The funds were raised in 2011 in partnership with key suppliers and through the contributions of customers and associates at Kroger’s family of stores across the country. This donation supported USO programs serving members of the military, wounded warriors and their families. As it did in 2011, the Kroger-USO car, driven by NASCAR champion Bobby Labonte, carried a special Kroger logo in the 2012 Daytona 500. The emblem featured the names of more than 350 Kroger associates who are active duty or reservist members of the US military, in tribute to their service. Labonte donned a special helmet, which included an eagle motif and customized paint scheme, designed by an associate at Kroger’s general office in Cincinnati especially for the race. Annual Sales: $90 billion Number of Stores: 2,465 Store Banners: Kroger, Ralphs, Dillons, Smith’s, King Soopers, Fry’s, QFC, City Market, Owen’s, Jay C, Pay Less, Baker’s, Gerbes, Scott’s Food & Pharmacy, •Dillons Marketplace, Fry’s Marketplace, Kroger Marketplace, Smith’s Marketplace, Food 4 Less, Foods Co Address: 1014 Vine St., Cincinnati, OH 45202 Phone: (513) 762-4000 Web: Key Personnel: David Dillon, chairman, CEO | inStorebuyer | November 2012 | 29 |

Table of Contents for the Digital Edition of inStorebuyer - November 2012

inStorebuyer - November 2012
Editor's Note - Innovation & Information
Table of Contents
Front line news - RBA Roadshow in Chicago
Cedar’s Launches T.G.I.FRIDAY’S Dips
Meiko Launches Unique Washer
Stop & Shop Opens LEED Store
The Innovators
Profiles - Ahold USA
Profiles - Walmart
Profiles - Safeway
Profiles - H-E-B
Profiles - Trader Joe's
Profiles - Wegmans
Profiles - Whole Foods Market
Profiles - Giant Eagle
Profiles - Hy-Vee
Profiles - Target
Profiles - Publix
Profiles - Kroger
Profiles - Schnucks
Profiles - Fresh & Easy
Profiles - Kings Food Markets
Profiles - The Fresh Market
Profiles - Harris Teeter
Profiles - Roundy's
Profiles - Meijer
Profiles - Fairway Market
Profiles - United Supermarkets
Profiles - Brookshire Grocery
Profiles - Cavier & Bananas
Product Trends
Product Showcase
Marketplace Network

inStorebuyer - November 2012