inStorebuyer - November 2012 - (Page 31)

Fresh & Easy 14 Fresh & Easy Neighborhood Market introduced more than 60 delicious new baked goods and desserts in 2012, including new varieties of bagels, scones, cookies, breads, pies, cupcakes and pastries. The new products include several seasonal flavored, gluten-free and organic options, and like all fresh&easy brand products, they contain no artificial colors or flavors, high-fructose corn syrup or added trans-fats. More than 15 of the new bakery items are specially designed just for the fall season; some of the seasonal highlights that are baked fresh daily instore include: Maple Pecan Braid, Cinnamon Apple Muffins, Cranberry Walnut Loaf and Pumpkin Scones with vanilla icing. Fresh & Easy has improved its line of traditional desserts and introduced some new, unique and innovative items, including The Devilish Dozen Red Velvet Mini Cupcakes, Bonkers Berry Pie and more. Josiah Huelle, Fresh & Easy’s Dessert Development Chef, created the new dessert items. Chef Josiah joined the Fresh & Easy team in January, bringing years of experience as a pastry chef for a variety of resorts including St. Regis Monarch Beach and St. Regis Princeville. Annual Sales: $818 million Number of Stores: 199 Store Banners: Fresh & Easy Address: 2120 Park Place #200, El Segundo, CA 90245 Phone: (310) 341-1200 Web: www.freshandeasy.com Key Personnel: Richard Lamb, manager of operations and productivity; Josiah Huelle, dessert development chef Kings Food Markets 15 2012 has marked a monumental year for Ken Downey, Kings director of bakery sales and merchandising. This year, Downey took a seat as president of the Retail Bakers of America — only the second time in the association’s history that a supermarket executive has received this distinction. During his time as president, Downey has worked to strengthen the ties between supermarket bakeries and retail bakeries. In fact, Kings was named InStore Buyer’s 2010 instore bakery of the year, in part because of the relationships that Downey has forged with retailers in the New York and New Jersey areas. In February, Kings, an already high-end retailer, celebrated a full-scale upgrade on the brand, both online and instore. The upgrade included expansion of existing stores, new store acquisitions and a complete upgrade on the website, www.kingsfoodmarkets.com. The rebranding further celebrates the company’s commitment to a love of food — good food — and to “foodie” customers who share in that love. Kings has also increased its web presence through social media, including promotions such as a fall Facebook contest where customers could “like” the Kings Facebook fan page for a chance to win a basket full of Kings’ favorite seasonal items. Annual Sales: $405.9 million Number of Stores: 26 Store Banners: Kings, Balducci’s Address: 700 Lanidex Plaza, Parsippany, NJ 07054 Phone: (973) 463-6300 Web: www.kingsfoodmarkets.com Key Personnel: Ken Downey, director, bakery sales/merchandising; Judith Spires, president, CEO | inStorebuyer | November 2012 | 31 | http://www.freshandeasy.com http://www.kingsfoodmarkets.com http://www.kingsfoodmarkets.com

Table of Contents for the Digital Edition of inStorebuyer - November 2012

inStorebuyer - November 2012
Editor's Note - Innovation & Information
Table of Contents
Front line news - RBA Roadshow in Chicago
Cedar’s Launches T.G.I.FRIDAY’S Dips
Meiko Launches Unique Washer
Stop & Shop Opens LEED Store
The Innovators
Profiles - Ahold USA
Profiles - Walmart
Profiles - Safeway
Profiles - H-E-B
Profiles - Trader Joe's
Profiles - Wegmans
Profiles - Whole Foods Market
Profiles - Giant Eagle
Profiles - Hy-Vee
Profiles - Target
Profiles - Publix
Profiles - Kroger
Profiles - Schnucks
Profiles - Fresh & Easy
Profiles - Kings Food Markets
Profiles - The Fresh Market
Profiles - Harris Teeter
Profiles - Roundy's
Profiles - Meijer
Profiles - Fairway Market
Profiles - United Supermarkets
Profiles - Brookshire Grocery
Profiles - Cavier & Bananas
Product Trends
Product Showcase
Marketplace Network

inStorebuyer - November 2012

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