instore - January/February 2013 - (Page 43)

gear up for halloween HISPANIC CELEBRATIONS Chances are very good that your supermarket operates in an area with a growing population of Hispanics, the fastest-growing minority group in the country. Places like Liberal, KS, where Hispanics are now a majority, offer an insightful glimpse into the changing face of America. Liberal, a city of 23,027, had the country’s highest percentage of foreign-born residents last year, according to the U.S. Census Bureau’s American Community Survey. One in four Liberal residents was born outside the U.S., a higher proportion than Miami, New York or the border city of McAllen, TX. In cities like Liberal across the country, Hispanics are gaining in number and influence. For this reason, it is vital to recognize unique Hispanic holidays. On Nov. 1, Dia de los Muertos (also known as “Day of the Dead”) begins with All Saints Day in which the deceased children are honored and remembered. On Nov. 2, All Souls Day marks the day of remembrance of the adult dead. Dia de los Muertos combines these days to celebrate the deceased and enjoy their memories. Day of the Dead is not scary, spooky or somber. The spirits of the deceased are thought to pay a visit to their families during Dia de los Muertos and the families prepare an altar for them. Pan de Muerto is a sugary sweet bread that is enjoyed by the families of the deceased during Dia de los Muertos, as well as placed on the altar. The Pan de Muerto is a made into a loaf, and extra dough is fashioned into decorations resembling bones. The bread is baked, glazed and decorated with colored sugar. For tips and ideas on creating authentic hispanic baked goods, visit baker’s workbench at www.thebaking channel.com Other offerings placed on the altar for Dia de los Muertos usually consist of a wash bowl, basin, razors, soap and other items the traveling spirit can use to clean-up after the journey. Pictures of the deceased are also placed on the altar as well as personal belongings for each person. Candles are instore • JAN + FEB 2013 • 43 http://www.thebakingchannel.com

Table of Contents for the Digital Edition of instore - January/February 2013

inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index

instore - January/February 2013