instore - March/April 2013 - (Page 24)

consumer trends Seniors CONSIDER The baby boomer generation represents the largest and wealthiest consumer demographic. With the enormous age gap spanning from younger boomers born between Index of Consumers Very or Somewhat Concerned with the Issue Percent of Consumers Doing the Following on Most Days 1956 and 1964 to older boomers born Cholesterol between 1946 and 1955, there is a variety of trends and differing concerns within the demographic. Take multivitamin supplement 67% 59% 48% 128 124 114 Eat whole grains Heart Problems In the recent report, Baby boomers: Riding the wave of diversity, SymphonyIRI outlines the potential opportunities surrounding the current market situation. Roughly 80 million individuals make up the baby boomer generation. That’s an unquestionably enormous market to evaluate and accommodate. Most notably, older consumers are led this demographic to critically analyze Eat Omega-3 rich foods/supplements Becoming Diabetic 30% 27% 21% 113 114 109 Eat antioxidant rich foods Digestive Health 23% 22% 18% 114 111 107 Eat organic foods Weight concerned with their health and well-being as they age. Improved health awareness has 44% 41% 35% 126 121 113 4% 6% 6% 103 106 106 Eat dessert or indulgent snacks their diets and develop concerns regarding common healthcare issues for the elderly. YOUNGER BOOMERS OLDER BOOMERS SENIORS In many cases, these concerns are leading older consumers to focus on eating healthier foods like whole grains, antioxidant-rich foods, and organic foods. BORN 1956-1964 BORN 1964-1955 BORN 1925-1945 SOURCE: SYMPHONYIRI MEDPROFILERXI Cookie Chips 23% 21% 22% Eat fast-food 2% 3% 4% In addition, many of the older members of this generation are living alone or with a spouse. As a result, family-size portions do not appeal HannahMax Baking has launched its first branded products, to this crowd. Smaller, individualized meals for one to two individuals All-Natural Crunchy Cookie Chips. Made with only whole-food are ideal. ingredients such as milled cane sugar, rBST hormone-free butter, cage-free eggs, fine chocolate, and pure bourbon vanilla. They With the need for smaller portions and the emphasis on healthier contain no artificial flavors, colors, trans fats, or GMOs. dieting in mind, there is a great opportunity for bakeries and delis to merchandise healthier products in small to medium-size portions. All-Natural Crunchy Cookie Chips are the perfect On the other hand, the study shows that seniors are more likely than solution for seniors who the younger or older baby boomers to shop for healthier items on are looking for organic, most days, and a smaller percentage of seniors are likely to consume organic foods. indulgent snacks. SOURCE: HANNAHMAX BAKING, WWW.HANNAHMAX.COM PHOTO CREDIT: HANNAHMAX BAKING 24 • MAR + APR 2013 • instore http://WWW.HANNAHMAX.COM

Table of Contents for the Digital Edition of instore - March/April 2013

inStorebuyer - March/April 2013
Gear Up for Thanksgiving - Health Check
What's in store for November
Table of Contents
News - On Our Radar
Consumer Insights - Deli Prepared Foods
Trendspotting: Asian foods steal the show
Donuts
Trendspotting: Donuts for dessert?
Consider Seniors
Thanksgiving
What's for Breakfast
Cause Marketing
Product Trends
Product Showcase
Ad Index
Next Up: Gear Up for Dairy-Deli-Bake 2013

instore - March/April 2013