inStore - May 2013 - (Page 20)

merchandising ideas show & sell What to expect at this years’ Dairy-Deli-Bake Show and Sell Center T he International Dairy-Deli-Bakery Association will feature the Show & Sell Center at Dairy-Deli-Bake 2013. A highlight of the annual seminar and expo, the Show & Sell Center is a 10,000 sq ft retail merchandising and idea center filled with innovative selling ideas and attention-getting displays created by our world-class merchandisers. The event will be held June 2-4 in Orlando, FL. Word-of-mouth marketing and one-on-one teaching are both great concepts with an incredible payback. They’re also a huge part of why IDDBA’s Show & Sell Center is such a marketing success. We use the Teach and Tell method to make an emotional connection with customers—a connection that leads to store loyalty and product purchase. We help consumers make good choices by sharing what we learn with them. We seek out new ideas and products, create merchandising programs, and teach retailers how to use these concepts to sell more products and satisfy customers. We teach by example. From how-to instructions, to idea sheets, to photos of finished products, we’re there to show you how to do it yourself. Show & Sell is all about Teach & Tell. The IDDBA’s Show & Sell Center focuses on four areas: meals, deli, cheese, and bakery. It’s put together by industry professionals who volunteer their time and talent. Consumers choose the store they shop, the products they buy, the meals they cook (or don’t cook), and the money they spend. We can help consumers make good choices by sharing what we learn with them. FREE PHOTO CD. Attendees who stop by the Show & Sell Center, can sign up for a FREE photo CD (over 800 photos) that highlights the exciting displays and merchandising ideas. It’s FREE, but you have to register for the show and sign up in person. Every year, attendees flock to the Show & Sell Center to experience the creative new merchandising concepts on display. Here are just a few of the ideas to look for on the show floor: Bakery You’ll break out your inner “Doughmestic Goddess” with the innovative ideas we’re showing this year. Merchandising has come out from behind the case and is grabbing customers by their imaginations. Creativity runs the gamut from little appetites to show-stopping ideas and displays. Cheese From the Cheese Ball of Fame to the Cheese Stadium to the End Zone, these innovative displays are designed to sell cheese – lots and lots of cheese. From sampling to cheese courses to the Tray of the Day, this Sea of Cheese is so good it’ll make you cry. Deli Above: Explore creative presentation tips for indulgent desserts. Right: Learn valuable ideas for reaching the convenience-oriented The deli is the cornerstone of supermarket retailing and this one is built to last. See multiple sandwich programs for lunch, a buffet, a tailgate party, or snack. From game day to everyday these ideas fit small people, small portions, and big tastes with realistic and executable ideas. From pizza to sliced deli meats, our “Fantasy Foodball” program goes for the extra point every time. Meals shopper. From Tailgate parties to iMeals to ultimate snacks, these fantastic displays are so good, you’ll wish you’d thought of them. Add in our special Piggy Bites display, Crazy Legs Chicken, and Homage to Fromage and you’ll see why these ideas win the game. 20 • IDDBA DAIRY-DELI-BAKE 2013 SPECIAL EDITION • instore

Table of Contents for the Digital Edition of inStore - May 2013

inStore - May 2013
Editor's Note - Guide to Innovation
Table of Contents
News - On Our Radar
IDDBA Preview
Merchandising Ideas - Show & Sell
Cake Champs
Consumers making choices - Fork in the Road
Product Trends - Dairy
First to Market
Packaging & Equipment
First to Market
First to Market
First to Market
Ad Index
Gear Up for Christmas

inStore - May 2013