inStore - May 2013 - (Page 3)

editor’s note GEAR UP FOR DAIRY-DELI-BAKE 2013 Guide to Innovation There was a day when I’d walk a mile for a Camel, but nowadays I’d trends in bakery, deli, cheese, packaging and equipment. We offer a rather go for donuts and a pizza. Good thing, the IDDBA’s Dairy-Deli- glimpse of what the 2013 Dairy-Deli-Bake has in store for you. We trust Bake 2013 show is about to begin. you will enjoy the ride. For 49 years, the International Dairy-Deli-Bakery Association has Our cover story examines what we believe to be the single most treated the industry to the ultimate guide to a new way of thinking. profound issue on the horizon. Bakery/deli shoppers are heading in Stuck in a rut? The IDDBA will show you the way. one of two distinct directions: seeking out more value in the products they buy or craving more of an experience in their shopping trips. Having covered a dozen IDDBA conferences so far, it’s amazing to Both paths have their challenges and opportunities. look back on all that I’ve learned. Heard President Bush and President Clinton speak. Colin Powell. Michael Eisner. Ben Stein. Saw Batman Consider that since 1980, the top 5% of American households has (aka Harold Lloyd) in person. Laughed at Jim Gaffigan’s jokes. Cried increased its share of total US income by 10 percentage points, hearing Sully Sullenberger share his story of the “Miracle on the according to government statistics. Is it any wonder that the Hudson.” And through it all, the ever-gracious Carol Christison has foods we consider to be “affordable luxuries” continue to dominate carried the torch toward innovation. this scene? It’s not easy to stay ahead of the game. It requires hard work and On the flip side, there are equal numbers of shoppers who are tight- determination. You can’t afford to sit back and wait for any answers ening their belts. They shop for value, and price is the issue. to drop in your lap. You have to seek out what you need to know, and know where to find it. That’s why the IDDBA show is such a treasure So you might ask, how does the industry answer both needs? chest of gold. The strategies and tactics that you employ will require careful planOur current issue serves as a valuable roadmap to what you can ning and execution. And you will need all the help you can get. That’s find out this year. We examine the latest product and merchandising why the IDDBA show is coming right when we need it. John Unrein JUNREIN@SOSLAND.COM instore • IDDBA DAIRY-DELI-BAKE 2013 SPECIAL EDITION • 3

Table of Contents for the Digital Edition of inStore - May 2013

inStore - May 2013
Editor's Note - Guide to Innovation
Table of Contents
News - On Our Radar
IDDBA Preview
Merchandising Ideas - Show & Sell
Cake Champs
Consumers making choices - Fork in the Road
Product Trends - Dairy
First to Market
Packaging & Equipment
First to Market
First to Market
First to Market
Ad Index
Gear Up for Christmas

inStore - May 2013