inStore - May 2013 - (Page 54)
p r od u c t r e n ds
pr o d uc t tr en d s
oduc
deli
A
s shoppers are increasingly drawn to convenience, offering
amount of lunch meat, men are purchasing more hot meal solutions.
quick, fresh, and convenient meal options in the deli has
The report suggests that this poses an opportunity to cross promote
never been more important. Turning away from restaurants
with the two categories.
and embracing deli prepared foods, this evolving consumer group is
looking for grab and go items that are healthy, fresh, and fast.
In addition, the deli is transitioning into both a destination for prepared
With this food purchasing trend, meal options such as party platters,
meals and a source for quick and convenient items. This is an opportu-
prepared chicken, high-end deli meats, and ethnic cuisine options are
nity for instore deli operators to cater grab-and-go items that are both
gaining momentum in the deli category.
convenient for shoppers in a rush who may be looking for healthy or
gourmet/high-end food items.
Consumer interest in prepared
family-sized meal deals
According to NPD,
According to the Nielsen Perishables Group, the deli is noticeably
a majority of the
benefiting from the changing purchasing behaviors of consumers. In
shopping in the
fact, the Nielsen Perishables Group says that fried chicken volume
deli, accounting for
increased the most of any prepared chicken item, with shoppers
44% of all prepared
Not at all
interested
23.7 %
men are completing
favoring deli prepared foods opposed to restaurants.
purchases. While
Very
interested
34 .4%
It goes without saying, shoppers are looking for options that are
that men and
both convenient and healthy that can be enjoyed at home with their
women are buying
family. What is surprising is how frequently family meals are actually
roughly the same
Somewhat
interested
41 .9 %
the study reports
happening. While many may think the traditional ideal of a family
“Parents are making mealtimes a priority in
order to share a moment with their children.”
Sarah-Jane Bedwell, registered dietitian and Welch’s Health and Nutrition Advisory Panel member
SOURCE: IDDBA’S INNOVATION, TRENDS,
ATTITUDES, AND OPPORTUNITIES REPORT
54 • IDDBA DAIRY-DELI-BAKE 2013 SPECIAL EDITION • instore
Table of Contents for the Digital Edition of inStore - May 2013
inStore - May 2013
Editor's Note - Guide to Innovation
Table of Contents
News - On Our Radar
IDDBA Preview
Merchandising Ideas - Show & Sell
Cake Champs
Consumers making choices - Fork in the Road
Product Trends - Dairy
First to Market
Packaging & Equipment
First to Market
Deli
First to Market
Bakery
First to Market
Classifieds
Ad Index
Gear Up for Christmas
inStore - May 2013
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http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
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