inStore - May/June 2013 - (Page 14)
consumer insights
Trendspotting: Portion-size pies
Foodservice’s adoption of pies helped boost the nostalgic dessert’s
performance in stores, driving volume up 7% in 2012, according to
Nielsen Perishables Group. This increase also indicated a return to
normalcy after the 2010 decline. Like many bakery categories, pies’
growth was aided by smaller portion sizes. Distribution of mini pies
grew 14% in 2012, leading to the largest volume increase (14%) of any
pie sub-category.
Instore bakeries are also pushing the limits to feature more upscale
Consumers continue to seek out portion control in the dessert cate-
varieties of pies. At this year’s American Pie Council Crisco National
gory, but also are eager to experiment with new flavors. Smaller portion
Pie Championships, supermarket winners in the commercial cate-
sizes of pies, such as packaged pie slices or half pies, deliver the option
gory for premium and gourmet pies included Publix Supermarkets’
for your stores to merchandise a wider variety of creative pie flavors.
Chocolate Pecan Coconut Pie, Winn-Dixie’s Apple Cranberry Walnut
Pie and Kroger’s Peach Raspberry Galette.
Kansas City-based Hen House Market, which markets Tippin’s
gourmet pies, features a “pie of the month” (espresso mocha almond
Such trends bode well for the future of pie. Although Thanksgiving
was one recent example) in addition to several dozen varieties of
remains the biggest holiday of the year for pie, offering pie slices and
cream pies, fruit pies, meringue pies and no-sugar added pies. Hen
half pies throughout the year, along with more creative flavor combina-
House offers multiple sizes of pies, including single-serve slices.
tions, can help keep pies top of mind with your bakery shoppers.
Gardner Pie Co.
Refreshingly
OLD-FASHIONED
14 • MAY + JUN 2013 • instore
http://gardnerpie.com
Table of Contents for the Digital Edition of inStore - May/June 2013
inStore - May/June 2013
editor’s note - GEAR UP FOR CHRISTMAS - Ring in the Holidays
Contents
news - ON OUR RADAR
consumer insights - Trending - Pies
consumer insights - Trendspotting: Portion-size pies
consumer insights - Trending - Deli Meat
consumer insights - Trendspotting: Specialty deli meats
consumer trends - CONSIDER - Vegetarians
gear up for christmas - Christmas & Winter Holidays
gear up for snacking - Snacking through the holidays
gear up for dieting - Dieting after New Year's
merchandising ideas - BIZARRE HOLIDAY
product trends - FIRST TO MARKET
Ad Index
Next Up - Gear up for Valentine's Day
inStore - May/June 2013
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