inStore - May/June 2013 - (Page 18)
consumer insights
Trendspotting: Specialty deli meats
Specialty deli meats offer the
Offering one example, Bi-Rite Market recently conducted its own
service deli a growing opportunity
sandwich contest to celebrate the opening of its second store location
to showcase a more diverse and
in San Francisco, CA. The contest attracted many local fans to submit
flavorful lineup of foods from
recipes, and the winning sandwich, The Giuseppe, features Fra’Mani
around the world. The most recent
Salami and Mortadella – with provolone, pepperoncini, lemon aioli
data from Nielsen Perishables
and other assorted toppings on an Acme rustic baguette.
Group show specialty deli meat
rose 6.9% in average sales during
As ethnic foods become more mainstream, people are getting used to
the past year, suggesting a trend
higher levels of heat and spice, according to Merritt Steidl, deli category
toward premium and Italian
analyst for Lunds/Byerly’s.
meats. Mediterranean and global
street food are among the major
Specialty deli meats like sopressata (dry sausage) from Dietz &
food trends that are currently
Watson offer a hot and flavorful option for merchandising for party
influencing consumer demand.
trays with specialty cheeses. Other Dietz & Watson specialty products
As a result, more shoppers are
include Vino Rosso (Italian dry salame). Merchandising and sampling
gaining exposure to a wider
specialty deli meats adjacent to your deli sandwich station affords
variety of deli meats, such as
another opportunity for customers to try new flavors and imagine
prosciutto and sopressata.
the possibilities.
Fresher,
safer,
deli beef.
Lower Sodium
No Trans Fat
90 Day Shelf Life
High Pressure Pasteurized
™
®
Vincent Giordano Corp is now partnering with SafePac™
to bring you High Pressure Pasteurized deli.
For more information visit
www.vgiordano.com or www.safepac.biz
©SafePac Pasteurization,
LLC. All Rights Reserved. 1 - 2 6 7 - 3 2 4 - 5 6 3 1
©Vincent Giordano Corporation. 1 - 2 1 5 - 4 6 7 - 6 6 2 9
18 • MAY + JUN 2013 • instore
“in our
business,
food safety
protects
the brand.”
Guy Giordano, President and CEO
SafePac Pasteurization, LLC and Vincent Giordano Corporation
http://www.vgiordano.com
http://www.safepac.biz
Table of Contents for the Digital Edition of inStore - May/June 2013
inStore - May/June 2013
editor’s note - GEAR UP FOR CHRISTMAS - Ring in the Holidays
Contents
news - ON OUR RADAR
consumer insights - Trending - Pies
consumer insights - Trendspotting: Portion-size pies
consumer insights - Trending - Deli Meat
consumer insights - Trendspotting: Specialty deli meats
consumer trends - CONSIDER - Vegetarians
gear up for christmas - Christmas & Winter Holidays
gear up for snacking - Snacking through the holidays
gear up for dieting - Dieting after New Year's
merchandising ideas - BIZARRE HOLIDAY
product trends - FIRST TO MARKET
Ad Index
Next Up - Gear up for Valentine's Day
inStore - May/June 2013
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