inStore - May/June 2013 - (Page 3)

editor’s note GEAR UP FOR CHRISTMAS Ring in the Holidays Planning now for the winter holidays is essential because there is so convenience foods throughout the year. Children and teens are the much to do in so little time. Your first step starts with recognizing where heaviest users of this assortment of snacks, which include fresh fruit, consumer trends are heading, so that you are prepared to take full sweet, and savory snacks, according to new research from The NPD advantage of every opportunity. Group. On average, women eat 3.1 snack-oriented convenience foods a day, compared with 2.7 snacks a day for men. According to Nielsen Perishables Group, there are six key trends that are influencing innovation in the instore bakery. These trends are Fresh fruit, chocolate, potato chips, cookies, and yogurt rank, in order, portion control, smaller package sizes, fresh at your convenience, as the top five snack-oriented convenience foods consumed annually. expanding flavor palates, reinventing nostalgia, and enticing gourmet indulgence. Walking the show floor at the International Dairy-Deli-Bakery Association convention in early June provided a valuable roadmap for Products like cupcakes and muffins are prime examples of fresh innovative new products geared for America’s snacking generation. bakery items driving growth because they fill a wide range of consumer need states. And successful retailers understand their shop- New flavors of snack chips were on every corner of the show floor, and pers and carry the right products that appeal to those shoppers’ needs, Greek yogurt products were plentiful. Yogurt is staking its position as points out Jonna Parker of Nielsen Perishables Group. the rising star of the snack food category, as consumers (both female and male) are buying up more and more. One notable fact: Demand In the deli, deli snacks are a fast-climbing category. Nielsen Perishables for Greek yogurt (the thicker, creamier version of yogurt) appears to Group reveals that dollar sales of deli snacks rose a whopping 22.9% be gender neutral, says foodservice trends expert Nancy Kruse. That’s in 2012. Although deli snacks represent just a 4% share of total deli why this trend will continue to explode. prepared food dollars, there’s good reason to pay close attention to this trend. So as you prepare your product lineup and merchandising strategies for the winter holidays, keep these important trends in mind and plan The typical American eats more than one thousand snack-oriented your merchandising calendar accordingly. John Unrein JUNREIN@SOSLAND.COM instore • MAY + JUN 2013 • 3

Table of Contents for the Digital Edition of inStore - May/June 2013

inStore - May/June 2013
editor’s note - GEAR UP FOR CHRISTMAS - Ring in the Holidays
Contents
news - ON OUR RADAR
consumer insights - Trending - Pies
consumer insights - Trendspotting: Portion-size pies
consumer insights - Trending - Deli Meat
consumer insights - Trendspotting: Specialty deli meats
consumer trends - CONSIDER - Vegetarians
gear up for christmas - Christmas & Winter Holidays
gear up for snacking - Snacking through the holidays
gear up for dieting - Dieting after New Year's
merchandising ideas - BIZARRE HOLIDAY
product trends - FIRST TO MARKET
Ad Index
Next Up - Gear up for Valentine's Day

inStore - May/June 2013