merchandising ideas
BIZARRE HOLIDAY
Ditch New Year’s
Resolution Day
On Jan. 17, scores of Americans will celebrate the end of their best
The instore opportunity
intentions to change eating habits in the New Year on a special day:
Ditch New Year’s Resolution Day marks one of the more unusual holi-
Instore bakeries and delis can take advantage of this creative
days of the year. A recent study by FranklinCovey revealed that 35%
and fun opportunity to help those who’ve decided to ditch their
of Americans quit their New Year’s resolutions by the end of January.
New Year’s resolutions, by easing their pain with a tray full of
About 40% say they have too many other things to do. Here are the top
sweet bakery treats or a smorgasbord of delicious deli meats and
10 New Year’s resolutions in the US, according to Time magazine:
cheeses. In the spirit of coming to the immediate aid of recovering resolution-breakers, here are 10 ideas for Ditch New Year’s
1.
Resolution Day promotions:
Eat healthy and exercise regularly
2. Drink less
3. Learn something new
4. Quit smoking
5. Better work/life balance
6. Volunteer
7. Save money
8. Get organized
9. Read more
35%
of Americans quit their
New Year’s resolutions by
the end of January.
1.
Advertise specials on one dozen sugar cookies
2. Encourage shoppers to mix and match their
favorite kinds of fudge brownies (loaded with nuts,
of course) for a special low price
3. Run “buy two/get two free” offers on
decadent cupcakes
4. Promote $2 off specials on giant sub sandwiches
10. Finish “to-do” lists
loaded with Italian meats and cheeses
5.
Have a pizza “happy hour” where customers can
enjoy an all-you-can-eat deal for one low price
6. Publicize a Decorate Your Own Creative Cake
Contest for shoppers, and make sure they eat
everything they bake
7. Conduct a speed-eating event to see which
customer can polish off the most rotisserie chickens
in an hour
8. Hold a bakery trivia contest; the winner receives a
free cheesecake
9. Use Facebook to promote a Design Our Next New
Donut, in which customers send in their “dream
donut” ideas for a chance to win free donuts for
the month
10. Promote a dozen specialty cheeses for one
low price
instore • MAY + JUN 2012 • 47
Table of Contents for the Digital Edition of inStore - May/June 2013