instore - July/August 2013 - 42

gear up for valentine’s day

valentine’s day
O

nce considered the ultimate dining out holiday of the year,
Valentine’s Day is becoming more of a dine-at-home occasion for tens of thousands of couples across the country. In
2012, only about a third (36%) of American consumers planned an
evening out for Valentine’s Day, according to Mintel research. For
instore bakeries and delis, this trend sets the stage for the opportunity
to capitalize on merchandising creative new ideas for cozy or romantic
celebrations at home.
In particular, two merchandising themes lend themselves extremely
well to Valentine’s Day: fondue and chocolate dipping stations. Fondue
restaurants are gaining more popularity these days, but fondue is
done even better at home. Instores can provide all the ingredients for a
fondue party for couples, gatherings of friends or even families.

FONDUE FUN
Consumers are seeking increasingly robust flavors as evidenced by
continued growth in the specialty cheese category. Yet, they want to
balance their quest for flavor with their desire for high quality products
that cut down meal prep times. Grand Cru shreds from Roth make it easy
for time-starved home cooks to combine both taste and convenience.
Grand Cru shreds provide a delicious alternative to more commonly
used cheeses and a little sprinkle adds a big flavor boost to any dish.
Alpine style cheese is typically associated with fondues, but is also
perfect for lighter spring dishes such as salads, fresh vegetables,
gratins and egg dishes like frittatas and classics like grilled cheese and
macaroni and cheese. “Whether it’s breakfast, lunch, dinner, appetizer,
soup, salad, entrée or cheese course, alpine style cheese is extremely
versatile,” says Roth Corporate Chef Regi Hise. “You can use Grand Cru
as a key ingredient in a wide range of classic and innovative recipes
and applications.”
The flavors of Grand Cru are reminiscent of the air and land of the
pastures of local Wisconsin family farms with production methods that
mirror those of classic Swiss artisanal cheese making traditions. The

42 • JUL + AUG 2013 • instore

“Whether it’s breakfast, lunch, dinner,
appetizer, soup, salad, entrée or
cheese course, alpine style cheese
is extremely versatile.”
Roth Corporate Chef Regi Hise

cheese is prepared in authentic copper vats by Roth cheese makers
and aged on wooden boards in temperature-controlled cellars.
Fondue themed promotions are simple to execute at the instore deli, by
simply dedicating display space to alpine style cheeses, bread cubes,
deli meats and even fondue equipment, supported by recipe cards
or directions to find more information online. Whole Foods Market



instore - July/August 2013

Table of Contents for the Digital Edition of instore - July/August 2013

instore - July/August 2013
Editor's note - Gear up for Valentine's Day
Table of Contents
News - On Our Radar
Consumer Insights - Trending: Cakes
Trendspotting: Cupcakes Rise to the Occasion
Trending - Rotisserie Chicken
Trendspotting: Rotisserie on the Rise
Consider: Upscale Hispanics
Gear up for the Super Bowl - Big Play Opportunities
Special Topic - Labor Savers
Labor-friendly safety features
Valentine's Day
Gear up for Mardi Gras - Not just for NOLA
Product Trends - First to Market
National Tortilla Day
Product Showcase/Ad Index
Next up: Gear up for March Madness
instore - July/August 2013 - instore - July/August 2013
instore - July/August 2013 - 2
instore - July/August 2013 - Editor's note - Gear up for Valentine's Day
instore - July/August 2013 - 4
instore - July/August 2013 - 5
instore - July/August 2013 - 6
instore - July/August 2013 - 7
instore - July/August 2013 - Table of Contents
instore - July/August 2013 - 9
instore - July/August 2013 - News - On Our Radar
instore - July/August 2013 - 11
instore - July/August 2013 - 12
instore - July/August 2013 - 13
instore - July/August 2013 - Consumer Insights - Trending: Cakes
instore - July/August 2013 - 15
instore - July/August 2013 - Trendspotting: Cupcakes Rise to the Occasion
instore - July/August 2013 - 17
instore - July/August 2013 - Trending - Rotisserie Chicken
instore - July/August 2013 - 19
instore - July/August 2013 - Trendspotting: Rotisserie on the Rise
instore - July/August 2013 - 21
instore - July/August 2013 - Consider: Upscale Hispanics
instore - July/August 2013 - 23
instore - July/August 2013 - 24
instore - July/August 2013 - 25
instore - July/August 2013 - Gear up for the Super Bowl - Big Play Opportunities
instore - July/August 2013 - 27
instore - July/August 2013 - 28
instore - July/August 2013 - 29
instore - July/August 2013 - 30
instore - July/August 2013 - 31
instore - July/August 2013 - 32
instore - July/August 2013 - 33
instore - July/August 2013 - Special Topic - Labor Savers
instore - July/August 2013 - 35
instore - July/August 2013 - 36
instore - July/August 2013 - 37
instore - July/August 2013 - 38
instore - July/August 2013 - Labor-friendly safety features
instore - July/August 2013 - 40
instore - July/August 2013 - 41
instore - July/August 2013 - Valentine's Day
instore - July/August 2013 - 43
instore - July/August 2013 - 44
instore - July/August 2013 - 45
instore - July/August 2013 - 46
instore - July/August 2013 - 47
instore - July/August 2013 - 48
instore - July/August 2013 - 49
instore - July/August 2013 - Gear up for Mardi Gras - Not just for NOLA
instore - July/August 2013 - 51
instore - July/August 2013 - 52
instore - July/August 2013 - 53
instore - July/August 2013 - 54
instore - July/August 2013 - Product Trends - First to Market
instore - July/August 2013 - National Tortilla Day
instore - July/August 2013 - Product Showcase/Ad Index
instore - July/August 2013 - Next up: Gear up for March Madness
instore - July/August 2013 - 59
instore - July/August 2013 - 60
https://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
https://www.nxtbook.com/sosland/isb/2017_05_01
https://www.nxtbook.com/sosland/isb/2017_04_01
https://www.nxtbook.com/sosland/isb/2017_03_01
https://www.nxtbook.com/sosland/isb/2017_02_01
https://www.nxtbook.com/sosland/isb/2017_01_01
https://www.nxtbook.com/sosland/isb/2016_12_01
https://www.nxtbook.com/sosland/isb/2016_11_01
https://www.nxtbook.com/sosland/isb/2016_10_01
https://www.nxtbook.com/sosland/isb/2016_09_01
https://www.nxtbook.com/sosland/isb/2016_08_01
https://www.nxtbook.com/sosland/isb/2016_07_01
https://www.nxtbook.com/sosland/isb/2016_06_01
https://www.nxtbook.com/sosland/isb/2016_05_01
https://www.nxtbook.com/sosland/isb/2016_04_01
https://www.nxtbook.com/sosland/isb/2016_03_01
https://www.nxtbook.com/sosland/isb/2016_02_01
https://www.nxtbook.com/sosland/isb/2016_01_01
https://www.nxtbook.com/sosland/isb/2015_12_01
https://www.nxtbook.com/sosland/isb/2015_10_01
https://www.nxtbook.com/sosland/isb/2015_07_01
https://www.nxtbook.com/sosland/isb/2015_06_02
https://www.nxtbook.com/sosland/isb/2015_06_01
https://www.nxtbook.com/sosland/isb/2015_05_01
https://www.nxtbook.com/sosland/isb/2015_03_01
https://www.nxtbook.com/sosland/isb/2015_01_01
https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
https://www.nxtbook.com/sosland/isb/2014_06_01
https://www.nxtbook.com/sosland/isb/2014_07_01
https://www.nxtbook.com/sosland/isb/2014_05_01
https://www.nxtbook.com/sosland/isb/2014_03_01
https://www.nxtbook.com/sosland/isb/2014_01_01
https://www.nxtbook.com/sosland/isb/2013_11_01
https://www.nxtbook.com/sosland/isb/2013_09_01
https://www.nxtbook.com/sosland/isb/2013_08_01
https://www.nxtbook.com/sosland/isb/2013_07_01
https://www.nxtbook.com/sosland/isb/2013_06_01
https://www.nxtbook.com/sosland/isb/2013_05_01
https://www.nxtbook.com/sosland/isb/2013_03_01
https://www.nxtbook.com/sosland/isb/2013_01_01
https://www.nxtbook.com/sosland/isb/2012_11_01
https://www.nxtbook.com/sosland/isb/2012_10_01
https://www.nxtbook.com/sosland/isb/2012_09_01
https://www.nxtbook.com/sosland/isb/2012_08_01
https://www.nxtbook.com/sosland/isb/2012_07_01
https://www.nxtbook.com/sosland/isb/2012_06_01
https://www.nxtbook.com/sosland/isb/2012_05_01
https://www.nxtbook.com/sosland/isb/2012_04_01
https://www.nxtbook.com/sosland/isb/2012_03_01
https://www.nxtbook.com/sosland/isb/2012_02_01
https://www.nxtbook.com/sosland/isb/2011_12_01
https://www.nxtbook.com/sosland/isb/2011_10_01
https://www.nxtbook.com/sosland/isb/2011_09_01
https://www.nxtbook.com/sosland/isb/2011_08_02
https://www.nxtbook.com/sosland/isb/2011_07_01
https://www.nxtbook.com/sosland/isb/2011_06_01
https://www.nxtbook.com/sosland/isb/2011_05_01
https://www.nxtbook.com/sosland/isb/2011_04_01
https://www.nxtbook.com/sosland/isb/2011_03_01
https://www.nxtbook.com/sosland/isb/2011_02_01
https://www.nxtbook.com/sosland/isb/2009_02_01
https://www.nxtbook.com/sosland/isb/2008_12_01
https://www.nxtbook.com/sosland/isb/2008_09_01
https://www.nxtbook.com/sosland/isb/2008_08_01
https://www.nxtbook.com/sosland/isb/2008_07_01
https://www.nxtbook.com/sosland/isb/2008_05_01
https://www.nxtbook.com/sosland/isb/2008_04_01
https://www.nxtbook.com/sosland/isb/2008_02_01
https://www.nxtbook.com/sosland/isb/2007_12_01
https://www.nxtbook.com/sosland/isb/2007_08_01
https://www.nxtbook.com/sosland/isb/2007_07_01
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2006_06_01
https://www.nxtbook.com/sosland/isb/2006_04_01
https://www.nxtbook.com/sosland/isb/2006_03_01
https://www.nxtbook.com/sosland/isb/2005_12_01
https://www.nxtbook.com/sosland/isb/2005_10_01
https://www.nxtbook.com/sosland/isb/2005_08_01
https://www.nxtbook.com/sosland/isb/2005_05_01
https://www.nxtbook.com/sosland/isb/2005_04_01
https://www.nxtbook.com/sosland/isb/2005_02_01
https://www.nxtbook.com/sosland/isb/2004_12_01
https://www.nxtbookmedia.com