gear up for valentine’s day CONTENTS 10 14 4 News What’s on our radar this month? Trending: Cakes and Rotisserie Chicken Consumer data and insights from Nielsen Perishables Group. 22 Consider: Upscale Hispanics Learn more about your Upscale Hispanic customers. Valentine’s Day 42 With more and more couples spending Valentine’s Day at home, seize the opportunity with creative merchandising. The average person will spend $130+ on Valentine’s Day goods.” 61 million Americans will attend a Super Bowl party. 40% aren’t football fans.” 55 First to Market The latest from industryleading suppliers. 56 Bizarre Holiday: Day National Tortilla Promote your Hispanic cuisine on National Tortilla Day! 58 Gear up for the next instore We’re getting geared up for March Madness, Easter, and St. Patrick’s Day. Mardi Gras 50 Super Bowl 26 The Super Bowl gives instore delis and bakeries the opportunity to finish out the holiday season strong. 8 • JUL + AUG 2013 • instore Everybody in the country knows that Mardi Gras represents indulgence. Use the festival to your advantage in the instore. Mardi Gras generates over $1 billion in annual spending.” Labor Savers 34 Keep labor costs to a minimum with new innovations in equipment and packaging for instore delis and bakeries.