inStore - September/October 2013 - (Page 16)

consumer insights TRENDING Cookies During the 52 weeks ending June 29, 2013, nearly half of all bakery department dollar Cookie Average Weekly Sales per Store by Region PREVIOUS YEAR 52 WEEKS ENDING IN 6/29/13 sales were driven by desserts. Cookies were chocolate chip, sugar and oatmeal raisin $1 89 $9 $9 cookies, which include varieties such as ,1 0 $1 0 ,1 68 ,3 61 $1 ,3 $1 86 52 76 ,1 41 $1 $1 ,1 34 growth, cookies outpaced cake dollar growth. The top-selling cookies were everyday ,4 $1 dollar sales behind cakes, and with 3.8% $1 ,4 47 the second largest contributor to dessert cookies. Everyday cookies sold an average of $617 per store per week, an increase of 4.3% from the previous year, likely due to the 10.9% increase in the number of unique items selling. Specialty cookies, which include cookies such as macaroons and biscotti, had the largest dollar decline across the category, TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION down 4.9% to $68 per store per week. Cookie Dollar Contribution to Total Bakery Sales by Region Nationally, cookie sales peaked before the PREVIOUS YEAR 52 WEEKS ENDING IN 6/29/13 .9 10 % 10 7% .5 9. 9. 5% 8% 9. 5% 9. % .4 12 % .5 10 .2 averaged of $1,778 per store per week. 10 week. The week of Valentine’s Day, cookie sales % sales with an average of $2,360 per store per 12 .3 % The week prior to Christmas posted the largest % December holidays and during Valentine’s Day. The Central region topped sales performance among the U.S. regions with an average of $1,452 per store per week, while the West region had the highest dollar growth in cookies at 6.2%. The lowest contributor to cookie sales nationally was the South region at 18.7%. However, the South increased dollar TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION sales 5.1% compared to the previous year. Total U.S. Cookies Average Sales per Store by Week PREVIOUS YEAR This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for July 7, 2012, through June 29, 2013. Results were compiled from key U.S. grocery, mass/supercenter and club chains, including 18,000 stores nationwide. For more information, contact Nielsen Perishables Group: Kelli Beckel, 773.929.7013; email: Kelli.Beckel@nielsen.com 52 WEEKS ENDING IN 6/29/13 $2,500 $2,000 $1,500 $1,000 $500 7/7/12 8/7/12 9/7/12 10/7/12 11/7/12 12/7/12 1/7/13 16 • SEP + OCT 2013 • instore 2/7/13 3/7/13 4/7/13 5/7/13 6/7/13

Table of Contents for the Digital Edition of inStore - September/October 2013

inStore - September/October 2013
Editor's Note - Convenience
What's In store for March & April
Table of Contents
On Our Radar
Consumer Insights - Cookies
Pizza
Sugar-Free Shoppers
Spring
March Madness
Department Spotlight - Cake
Sandwiches & Burgers
Beverages
Pies
Product Trends - First to Market
Bizarre Holiday - International Waffle Day
Ad Index
Next Up - Gear Up for Graduation

inStore - September/October 2013