inStore - September/October 2013 - (Page 26)

gear up for spring spring by Timmy Trabon W hether it’s classics like corn beef and cabbage in the deli for St. Patrick’s Day or hot cross buns for the Easter holiday, there are several traditional items that spike in popularity in the bakery and deli during the spring season. Also, a handful of product categories such as pies and cake are entering the spotlight as hot items for Easter and St. Patrick’s Day family and friend get-togethers. A PIECE OF THE EASTER PIE According to the Nielsen Perishables Group FreshFacts, pie growth outpaced total bakery growth, cookies, cakes, and specialty desserts in 2012. It doesn’t stop there. While Thanksgiving most commonly steals all the glory for pie sales, the Easter holiday actually marked a notable uptick in pie sales. In fact, sales increased 13% at Easter in 2012. 13% increase in pie sales for Easter 2012 Pineapple Upside down pie from Gardner Pie Company pairs perfectly with spiral sliced Nielsen Perishables Group also mentions that innovative and indulgent pie flavors, including citrus and gourmet chocolates, contributed to the success of the trend. The research notes that key holidays in the spring and summer present opportunities for pie growth. This includes Easter, which gained roughly $11 million in weekly dollar sales. The study also claims that because desserts are key products during holiday events year-round, that including pies with other commonly purchased categories during holiday promotions can assist in improving growth. “We have a Pineapple Upside down pie that sells very well. It’s a great 26 • SEP + OCT 2013 • instore Easter ham. PHOTO CREDIT: GARDNER PIE COMPANY compliment to the traditional Easter meal, if you think of spiral sliced ham. As a result we have a dessert that compliments it really well,” says Tom Cavanaugh, vice president sales and marketing at Gardner Pie Company. “Apple is always number one though. We are starting to see an uptick in things like Sweet Potato Crunch, because of the perception that it’s better for you.”

Table of Contents for the Digital Edition of inStore - September/October 2013

inStore - September/October 2013
Editor's Note - Convenience
What's In store for March & April
Table of Contents
On Our Radar
Consumer Insights - Cookies
Sugar-Free Shoppers
March Madness
Department Spotlight - Cake
Sandwiches & Burgers
Product Trends - First to Market
Bizarre Holiday - International Waffle Day
Ad Index
Next Up - Gear Up for Graduation

inStore - September/October 2013