inStore - September/October 2013 - (Page 72)
product trends
BIZARRE HOLIDAY
Originating from Sweden, International Waffle Day honors the first
International
Waffle Day
patent for a waffle maker, which was issued to Cornelius Swartout in
1869. While the historical details of this fun and quirky holiday may not
be as well known in the US, International Waffle Day presents an opportunity for fun and innovative eating concepts in the bakery and deli.
Most importantly, it is key to look beyond the common way an
American waffle is presented and eaten. While the classic breakfast
goes great with maple syrup and butter, lending a savory twist to the
product will undoubtedly catch the attention of shoppers.
Waffles are actually great sandwich making material, particularly with
breakfast-style meats like sausage, ham, and bacon. On top of that, mix
in some maple syrup to achieve a mixture of sweet and savory. Next,
hug the waffle around the delicious concoction and carefully wrap it in
parchment paper, to avoid messiness.
The waffle sandwich is a great grab and go item and it stands out from
the typical deli sandwich offerings. While the sandwich unquestionably falls into the category of experimental “foodie” cuisine, it’s not too
exotic, so regular shoppers will still be willing to give the new eating
experience a try.
In addition, pair a variety of cheeses with whatever meats are available
for the sandwiches and lightly melt the cheese before pouring on the
maple syrup. The waffle sandwich allows the bakery and deli to work
as a team and create a delicious and novel treat for customers who are
looking for a quick grab and go item. Many sandwiches translate seamlessly into the waffle concept.
Waffle sandwich ideas
• Ham and cheddar
• Sausage, bacon, and cheddar
• Ham and gouda
• Cheddar BLT with an egg
• Peanut butter and jelly
• Sliced fried chicken and cheddar
72 • SEP + OCT 2013 • instore
Table of Contents for the Digital Edition of inStore - September/October 2013
inStore - September/October 2013
Editor's Note - Convenience
What's In store for March & April
Table of Contents
On Our Radar
Consumer Insights - Cookies
Pizza
Sugar-Free Shoppers
Spring
March Madness
Department Spotlight - Cake
Sandwiches & Burgers
Beverages
Pies
Product Trends - First to Market
Bizarre Holiday - International Waffle Day
Ad Index
Next Up - Gear Up for Graduation
inStore - September/October 2013
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