Instore - January/February 2014 - (Page 22)

consumer trends CONSIDER All Natural and Organic It's no secret that many of today's consumers lack a certain amount of US consumers shopping for consumer packaged goods (CPG) are trust for the manufacturers that produce a majority of the foods we eat. increasingly looking for products with "natural" or "organic" on their A spike in foodborne illnesses, obesity and the like, have all contrib- labels, according to a new Eco Pulse survey conducted by the Shelton uted to consumers becoming more wary of the ways and means in Group. The survey of more than 1,000 US shoppers revealed 25% said which their foods get to the table. Movements like farm to table have they look for "100% natural" or "all natural" products, while 24% said become more and more popular and continued to gain momentum "USDA certified organic" or "100% organic" affected their purchases. with mainstream shoppers. Industry observers say organic's steady post-recession return to double-digit growth has been driven significantly by longtime organic More parents are buying organic consumers broadening their purchases across more categories, 48% 30% such as textiles, body care and supplements. But, besides committed say it's because say it's to avoid Agriculture's Organic seal out of concern for their families' health. A "it's healthier for me toxic pesticides 2013 US Families' Organic Attitudes and Beliefs study from the Organic and my family" and fertilizers Trade Commission states that 81% of US families are buying organic consumers buying more, organic continues to slowly attract newcomers, many of them parents drawn to the US Department of 29% 22% (up from 73 percent) in 2009. say it's to avoid anti- say it's to avoid * 89% of seasoned organic shoppers visit two or more stores per week biotics and growth genetically modified * 97% of organic buyers purchased organic fruits and vegetables in the hormones organisms (GMO) Some of the revelations from the Organic Trade Commission's Study: past six months SOURCE: ORGANIC TRADE COMMISSION What is the meaning of 'natural' on the label of food? American shoppers continue to seek out healthy alternatives to feed From a food science perspective, it is difficult to define a food product their families. All natural and organic foods have both seen tremen- that is 'natural' because the food has probably been processed and is no dous growth in popularity, and many consumers have shown that they longer the product of the earth. That said, FDA has not developed a defi- will pay a premium for these types of offerings. Supermarket opera- nition for use of the term natural or its derivatives. However, the agency tors should consider making as many all natural and organic products has not objected to the use of the term if the food does not contain added available to their shoppers. Offering these products is the first step in color, artificial flavors, or synthetic substances. getting the extremely discerning customer out of the health food store SOURCE: WWW.FDA.GOV and into the traditional supermarket. Key highlights from Thomson Reuters poll: 56% 17.2% 34.2% 63.5% 52.7% 38% of people who make believe that organic of people are concerned of people who have a of people who have a of people over the $25,000 or less prefer food is better for the about toxins in non- college degree or more high school diploma or age of 68 prefer organic food environment organic food prefer organic food less prefer organic food non-organic food 22 * JAN + FEB 2014 * instore http://WWW.FDA.GOV

Table of Contents for the Digital Edition of Instore - January/February 2014

Instore - January/February 2014
Editor's Note - The Halloween Issue
What's in store for Sept + Oct
Table of Contents
News - On Our Radar
Consumer Insights - Trending Bagels
Trending Deli Meats
Regulation Watch - Trans Fats
Consumer Trends - Consider Mediterranean
All Natural and Organic
Gear Up for Halloween - Fall Forward
Other Emerging Shopper Trends
Understanding Shoppers - Generational Differences
Gear Up for Tailgating - Tailgating 'round the clock
Amazon Fresh expands to LA
Product Trends
Product Showcase
Next Up: The Thanksgiving Issue

Instore - January/February 2014

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