Instore - January/February 2014 - (Page 30)
gear up for halloween
OTHER EMERGING SHOPPER TRENDS
Restaurants compete most heavily with retail stores for prepared food
orders at supper and snack, but the strongest visit growth for retail
prepared foods has been at lunch, reports The NPD Group, a leading
global information company. Visits to retail stores for prepared foods
at lunch increased by double-digits since 2008 and restaurant lunch
visits have declined, according to a new NPD foodservice market
research report, The Retail Prepared Foods Market: Assessing the
Competition.
The competitive advantage that retail stores, like supermarkets, have
over restaurants, particularly quick service restaurants (QSRs) is the
availability of healthy options, good variety of foods, light meal offerings, affordability, and one-stop shopping convenience, based on the
NPD report's findings. These attributes are key drivers for the 29% visit
growth for retail prepared foods at lunch, reports NPD. High unemployment and shaky consumer confidence are among the reasons that
lunch visits to restaurants have declined by 1% since 2008.
The growth in the retail prepared foods market is part of the broader
trend on the part of Americans to consume more meals in home. A
recent NPD forecast through 2022 finds that the instances of prepared
food purchased at retailers for at-home consumption will increase
by 10% over the next decade compared to a 4% increase forecast for
restaurant traffic. The component of the retail prepared food market
that is supporting growth is the portion that is purchased and eaten at
home or at work for lunch and supper.
It's fact that retail prepared foods are taking visits away from restaurants and restaurant visits are not expected to grow much over the next
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Table of Contents for the Digital Edition of Instore - January/February 2014
Instore - January/February 2014
Editor's Note - The Halloween Issue
What's in store for Sept + Oct
Table of Contents
News - On Our Radar
Consumer Insights - Trending Bagels
Trending Deli Meats
Regulation Watch - Trans Fats
Consumer Trends - Consider Mediterranean
All Natural and Organic
Gear Up for Halloween - Fall Forward
Other Emerging Shopper Trends
Understanding Shoppers - Generational Differences
Gear Up for Tailgating - Tailgating 'round the clock
Amazon Fresh expands to LA
Product Trends
Product Showcase
Next Up: The Thanksgiving Issue
Instore - January/February 2014
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