instore - March/April 2014 - (Page 10)
Industry Mourns Loss of Carol Christison
Carol L. Christison,
She had left an executive position with The American College of
president and CEO of
Sports Medicine to avoid relocating her family and quickly embraced
the International Dairy-
the vision of the association, which is to be the essential resource for
relevant information and services which add value to all food channels
(IDDBA) and one of the
for the dairy, deli, and bakery categories.
most beloved leaders in
the dairy, deli and bakery
"Back in the' 80s, Carol Christison added a real spark to the associa-
business, passed away on
tion including our annual business meetings in Door County where a
March 4, 2014.
mixture of business and fun was the order of the day," recalls one former
board chairman. Starting with only a part-time bookkeeper, the organi-
Lucie Arendt, senior
zation has grown to a staff of nearly 30 employees; from 100 corporate
vice-president at IDDBA
members to 1,500, and from less than 1,000 attendees to nearly 9,000 at
and one of the asso-
the Annual Seminar & Expo.
ciation's first employees,
said, "Carol has built an
Having served on industry committees including Random-Weight UPC
and Traceability, these voluntary roles were true testaments to her dedi-
team and our operations
cation and commitment to retailers, distributors, brokers, manufacturers
have grown and improved every year thanks to her inspiring, innova-
and others who share a common purpose to better the industry.
tive leadership. We will miss Carol's professionalism, creative mind and
Christison expanded and changed the organizational structure to meet
new demands and opportunities and to be more self-sufficient. She was
Voni Woods, 2013 IDDBA board chairman and senior director of deli at
also well-known for her creativity, her annual industry trends presenta-
Giant Eagle Supermarkets, praised Christison with a stirring introduc-
tion, and her abilities in creating a top-notch program for the annual
tion at last year's annual IDDBA meeting. "You are a leader and visionary
seminar. She was also responsible for writing key promotional pieces
and disciplined strategic thinker. You are amazingly perceptive about
and leading the annual research study.
people and talent. You are a woman to reckon with in the industry of
leaders, and you do it with such grace and confidence...always with that
Christison is survived by daughter, Lucie (Norm) Arendt, and son David;
humor of yours, which is scaring me, because I get it. You have been a
eldest son Jim passed away in 2013. Visitation was set for Wednesday,
mentor and role model and such an inspiration to many, including me."
March 12 with a Celebration of Life service on Thursday, March 13.
Details may be found at www.gundersonfh.com.
"We will most assuredly miss her professionalism and her friendship,"
echoed William Klump, current chairman of the IDDBA board and
Her family suggests that in lieu of flowers, memorial contributions be
senior vice president of marketing at Butterball. In a previous letter
made to the UW-Madison's Department of Obstetrics and Gynecology
to the board, Klump had stated, "We are grateful for all that Carol has
research fund, which supports research in gynecologic cancers.
accomplished in her 30 years of service. She has been a key factor in the
Contributions to this fund significantly help advance cutting-edge
growth and success of the association. Carol has been at the center of
research to find new ways to detect the cancer earlier, as well as improve
the IDDBA's transformation into a leading organization, benefitting the
the outcomes and quality of life for women and their families who face
In December 1982, Christison replaced retiring International Cheese
& Deli Association executive director Willard T. Reese at the Madison,
WI-based organization and over the next 31 years built the association into the leading organization in the industry. The association later
became known as the International Dairy-Deli-Bakery Association.
10 * MAR + APR 2014 * instore
UW Foundation Fund #12902096
Lock Box 78807
Milwaukee, WI 53278-0807
Table of Contents for the Digital Edition of instore - March/April 2014
Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
The Flavors of a Diverse America
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's
instore - March/April 2014