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news IN MEMORIAM Industry Mourns Loss of Carol Christison Carol L. Christison, She had left an executive position with The American College of president and CEO of Sports Medicine to avoid relocating her family and quickly embraced the International Dairy- the vision of the association, which is to be the essential resource for Deli-Bakery Association relevant information and services which add value to all food channels (IDDBA) and one of the for the dairy, deli, and bakery categories. most beloved leaders in the dairy, deli and bakery "Back in the' 80s, Carol Christison added a real spark to the associa- business, passed away on tion including our annual business meetings in Door County where a March 4, 2014. mixture of business and fun was the order of the day," recalls one former board chairman. Starting with only a part-time bookkeeper, the organi- Lucie Arendt, senior zation has grown to a staff of nearly 30 employees; from 100 corporate vice-president at IDDBA members to 1,500, and from less than 1,000 attendees to nearly 9,000 at and one of the asso- the Annual Seminar & Expo. ciation's first employees, said, "Carol has built an Having served on industry committees including Random-Weight UPC effective, committed and Traceability, these voluntary roles were true testaments to her dedi- team and our operations cation and commitment to retailers, distributors, brokers, manufacturers have grown and improved every year thanks to her inspiring, innova- and others who share a common purpose to better the industry. tive leadership. We will miss Carol's professionalism, creative mind and friendship." Christison expanded and changed the organizational structure to meet new demands and opportunities and to be more self-sufficient. She was Voni Woods, 2013 IDDBA board chairman and senior director of deli at also well-known for her creativity, her annual industry trends presenta- Giant Eagle Supermarkets, praised Christison with a stirring introduc- tion, and her abilities in creating a top-notch program for the annual tion at last year's annual IDDBA meeting. "You are a leader and visionary seminar. She was also responsible for writing key promotional pieces and disciplined strategic thinker. You are amazingly perceptive about and leading the annual research study. people and talent. You are a woman to reckon with in the industry of leaders, and you do it with such grace and confidence...always with that Christison is survived by daughter, Lucie (Norm) Arendt, and son David; humor of yours, which is scaring me, because I get it. You have been a eldest son Jim passed away in 2013. Visitation was set for Wednesday, mentor and role model and such an inspiration to many, including me." March 12 with a Celebration of Life service on Thursday, March 13. Details may be found at "We will most assuredly miss her professionalism and her friendship," echoed William Klump, current chairman of the IDDBA board and Her family suggests that in lieu of flowers, memorial contributions be senior vice president of marketing at Butterball. In a previous letter made to the UW-Madison's Department of Obstetrics and Gynecology to the board, Klump had stated, "We are grateful for all that Carol has research fund, which supports research in gynecologic cancers. accomplished in her 30 years of service. She has been a key factor in the Contributions to this fund significantly help advance cutting-edge growth and success of the association. Carol has been at the center of research to find new ways to detect the cancer earlier, as well as improve the IDDBA's transformation into a leading organization, benefitting the the outcomes and quality of life for women and their families who face whole industry." these cancers. In December 1982, Christison replaced retiring International Cheese & Deli Association executive director Willard T. Reese at the Madison, WI-based organization and over the next 31 years built the association into the leading organization in the industry. The association later became known as the International Dairy-Deli-Bakery Association. 10 * MAR + APR 2014 * instore UW Foundation Fund #12902096 Lock Box 78807 Milwaukee, WI 53278-0807

Table of Contents for the Digital Edition of instore - March/April 2014

Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
Grab-and-go Growing
The Flavors of a Diverse America
Promoting Value
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's

instore - March/April 2014