instore - March/April 2014 - (Page 11)
ON OUR RADAR
Albertsons, an affiliate of Cerberus Capital Management L.P., has
Abby Ceule, director, marketing communications:
entered into an agreement to acquire retailer Safeway, Inc., Pleasanton,
Ceule will be responsible for the strategy and execution of positioning
CA, for an estimated total purchase price of $9 billion. Under the merger
Corbion and its products in the North American bakery and food
agreement, Safeway shareholders will receive $32.50 per share in cash.
markets. She has been with the organization for 10 years, most recently as
Additionally, shareholders will have the right to receive pro-rata distri-
senior marketing manager, bakery, for Corbion Caravan.
butions of net proceeds from primarily non-core assets with an estimated value of $3.65 per share. The deal is estimated to be completed
Stuti Jhunjhuwala, director, international business development:
and final by the fourth quarter of 2014.
Jhunjhuwala joined Corbion in 2011 as category manager. In her new role,
she will be responsible for development and execution of market entry
"This transaction offers us the opportunity to better serve customers
and expansion strategy for international markets.
by adapting more quickly to evolving shopping preferences in diverse
regions across the country," says Bob Miller, CEO of Albertsons.
"Each of these individuals will provide the leadership and vision to
continue our success," says Bill McGowan, president of Amercias and
The merger will create a network that includes more than 2,400 stores,
SVP global bakery, Corbion. "Their expertise is an enormous benefit and
27 distribution facilities and 20 manufacturing plants with 250,000
demonstrates our commitment to growth."
employees. Retail banners included in the network will be Safeway, Vons,
Pavilions, Randalls, Tom Thumb, Carrs, Albertsons, ACME, Jewel-Osco,
Lucky, Shaw's, Star Market, Super Saver, United Supermarkets, Market
The Kroger Co.'s Simple Truth line of products is proving to be a success
Street and Amigos. Albertsons said no store closings due to the merger
story. Launched in September 2012, the company said recently that sales
have grown at an "astonishing pace."
Miller, the current CEO of Albertson's, will become the executive
"Simple Truth continues to grow at an astonishing pace, and we now
chairman of the new organization, and Robert Edwards, Safeway's
expect it to reach billion-dollar brand status by the end of fiscal year '14,"
current president and CEO, will become president and CEO of the
says Mark Ellis, president and COO, during a March 6 conference call to
discuss Kroger's latest earnings release.
Ellis noted that Kroger added more than 100 items to the line during fiscal
Corbion announces the following executive appointments to support
year 2013, ended Feb. 1, 2014. Both the Simple Truth and Simple Truth
growth in bakery:
Organic lines of products
have simple ingredient
Steve Scales, vice president, sales:
labels and the non-organic
Scales has been with the organization for three years. During this time he
products are free-from 101
has successfully led and grown a national accounts team. In his new role,
ingredients Kroger has
Scales will continue to lead this team and drive new opportunities for the
identified as of concern to its
Deborah Hodgson, national account director, foodservice & supermarket:
All Simple Truth and Simple
Since joining the organization last year, Hodgson has focused on creating
Truth Organic products are
new opportunities in the foodservice and supermarket channels. In
marked with the brand's
her new role, she will continue this work and lead growth strategies for
green circular logo and
national account expansion.
contain ingredient statements. Simple Truth Organic items display the USDA organic seal on the
Lee Heaton, director, strategic accounts:
front of packaging, while Simple Truth products have visible identifiers
As director of strategic accounts, Heaton will be responsible for managing
that indicate their category.
national distributor relationships for bakery. Heaton has been with the
organization for five years, most recently as global key account manager
Consumer demand for products perceived as "cleaner" or fresher also is
for Corbion Purac.
having an impact on Kroger's instore mix.
instore * MAR + APR 2014 * 11
Table of Contents for the Digital Edition of instore - March/April 2014
Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
The Flavors of a Diverse America
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's
instore - March/April 2014