instore - March/April 2014 - (Page 16)
Deli Prepared Foods
During the 52 weeks ending December 28,
Total US Deli Sides Dollar Share by Sub-Category
2013, over half of all deli department dollar
52 WEEKS ENDING 12/28/13
sales were driven by prepared foods sales. Deli
sides contributed 2.1% to deli prepared food
dollar sales and increased average weekly
sales per store 7.1% compared to the previous
year. During this period, 14.2% of households
purchased deli sides from the deli department.
These households purchased deli sides 2.3
trips per year on average, a decrease of 2.5%
from the prior year. Spend increased 5.4% from
the prior year to $4.12 per trip.
Nationally, deli sides sales peaked during
the weeks of Thanksgiving and Christmas.
The week of Thanksgiving (the week ending
November 30, 2013) was the top-selling week
with an average of $512 per store. Deli sides
for the week of Christmas (the week ending
December 28, 2013) sold an average of $423
Deli Sides Average Weekly Sales (per store) by Region
52 WKS ENDING 12/28/13
among the US regions with an average of $330
The West region topped sales performance
per store per week. The West region also had
the highest dollar growth in deli sides, up
12.1%. The lowest contributor to deli sides
sales nationally was the East region at 17%.
Deli sides consists of side vegetable, bean, and
grain items. The top-selling deli sides subcategory was potatoes, which includes mashed,
au gratin, scalloped, roasted, fried and baked.
Potatoes sold an average of $167 per store per
week, an increase of 8.8% from the previous
year. Sweet potatoes had the largest decline in
Total US Deli Sides Average Sales (per store) Per Week
52 WKS ENDING 12/28/13
dollar sales, down 8.3% to $4 per store per week.
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
FreshFacts Point-of-Sale Data: 52 weeks ending 12/28/13 key U.S.
grocery, mass/supercenter and club chains
FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending
12/28/13 grocery channel only
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
16 * MAR + APR 2014 * instore
Table of Contents for the Digital Edition of instore - March/April 2014
Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
The Flavors of a Diverse America
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's
instore - March/April 2014