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regulation watch REGULATION Nutrition Labels The Food and Drug Administration (FDA) released its proposed will support a healthy diet." says Michael Taylor, the agency's deputy updates for the Nutrition Facts panel in late February. Notable commissioner for foods and veterinary medicine. "To help address proposed changes include updating serving size requirements to obesity, one of the most important public health problems facing our reflect amounts people currently eat, and information about added country, the proposed label would drive attention to calories and sugars in a food product. serving sizes." "To remain relevant, the FDA's newly proposed Nutrition Facts label Public comment on the proposals will take place during the 90 days incorporates the latest in nutrition science as more has been learned following the Feb. 27 announcement. about the connection between what we eat and the development of serious chronic diseases impacting millions of Americans," says "Diets, eating patterns and consumer preferences have changed Margaret Hamburg, commissioner of the FDA. dramatically since the Nutrition Facts were first introduced," says Pamela G. Bailey, CEO of the Grocery Manufacturers Association. "Just The FDA justified the inclusion of requiring added sugars on the label as food and beverage manufacturers have responded by creating more by referencing the 2010 Dietary Guidelines for Americans that said the than 20,000 healthier product choices since 2002, and by providing intake of added sugars is too high in the US population. With regard to tools like Facts Up Front front-of-pack labels, the FDA is responding changes to how serving sizes are reported, the FDA said what and how with a thoughtful review of the Nutrition Facts panel. We look forward much people eat and drink has changed since the serving sizes were to working with the FDA and other stakeholders as these proposed first put in place in 1994. "By law, serving sizes must be based on what updates to the Nutrition Facts label make their way through the rule people actually eat, not on what people should be eating," the FDA said. making process. It is critical that any changes are based on the most current and reliable science. Equally as important is ensuring that any Other proposed changes to the Nutrition Facts panel include the following: PROPOSED LABEL / WHAT'S DIFFERENT * Present "dual column" labels to indicate both "per serving" and "per package" calorie and nutrition information for larger packages that may be consumed in one sitting or multiple sittings. * Require the declaration of potassium and vitamin D, nutrients that some in the US population are not getting enough of, which puts them at higher risk for chronic disease. Vitamin D is important for its role in bone health. Potassium is beneficial in lowering blood pressure. Vitamins A and C would no longer be required on the label, though manufacturers could declare them voluntarily. * Revise the Daily Values for a variety of nutrients such as sodium, dietary fiber and vitamin D. Daily Values are used to calculate the Servings: larger, bolder type * While continuing to require "total fat," "saturated fat," and "trans fat" on the label, "Calories from fat" would be removed because research has shown the type of fat is more important than the amount. * Refresh the format to emphasize certain elements, such as calories, serving sizes and Percent Daily Value, which are important in addressing current public health problems like obesity and heart disease. "By revamping the Nutrition Facts label, FDA wants to make it easier than ever for consumers to make better informed food choices that 20 * MAR + APR 2014 * instore 8 servings per container Serving size 2/3 cup (55g) Amount per 2/3 cup 230 Calories Updated Daily Values % DV comes first Percent Daily Value on the label, which helps consumers understand the nutrition information in the context of a total daily diet. Nutrition Facts % DV* 12% Total Fat 8g 5% Change of nutrients required Saturated Fat 1g Trans Fat 0g 0% Cholesterol 0mg 7% Sodium 160mg 12% Total Carbs 37g 14% New: added sugars Serving sizes updated Calories: larger type Dietary Fiber 4g Sugars 1g Added Sugars 0g Protein 3g 10% Vitamin D 2mcg 20% Calcium 260mg 45% Iron 8mg 5% Potassium 235mg * Footnote on Daily Values (DV) and calories reference to be inserted here. Actual amounts declared New footnote to come

Table of Contents for the Digital Edition of instore - March/April 2014

Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
Grab-and-go Growing
The Flavors of a Diverse America
Promoting Value
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's

instore - March/April 2014