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regulation watch Proposed changes at a glance The FDA is proposing to update the Nutrition Facts label found on most food packages in the United States. The Nutrition Facts label, introduced 20 years ago, helps consumers make informed food choices and maintain healthy dietary practices. If adopted, the proposed changes would include the following. 1. Greater Understanding of Nutrition Science * Require information about "added sugars." Many experts recommend consuming fewer calories from added sugar because they can decrease the intake of nutrientrich foods while increasing calorie intake. * Update daily values for nutrients like sodium, dietary fiber and Vitamin D. Daily values are used to calculate the Percent Daily Value listed on the label, which help consumers understand the nutrition information in the context of a total daily diet. * Require manufacturers to declare the amount of potassium and Vitamin D on the label, because they are new "nutrients of public health significance." Calcium and iron would continue to be required, and Vitamins A and C could be included on a voluntary basis. * While continuing to require "Total Fat," "Saturated Fat," and "Trans Fat" on the label, "Calories from Fat" would be removed because research shows the type of fat is more important than the amount. 2. Updated Serving Size Requirements and New Labeling Requirements for Certain Package Sizes * Change the serving size requirements to reflect how people eat and drink today, which has changed since serving sizes were first established 20 years ago. By law, the label information on serving sizes must be based on what people actually eat, changes ultimately serve to inform, and not confuse, not on what they "should" be eating. consumers." * Require that packaged foods, including drinks, that are typically eaten in one sitting be labeled as a single serving and that calorie and nutrient information be The Nutrition Facts label is found on roughly 700,000 declared for the entire package. For example, a 20-ounce bottle of soda, typically products. The updates announced Feb. 27 support First consumed in a single sitting, would be labeled as one serving rather than as more Lady Michelle Obama's Let's Move! initiative in its ongoing than one serving. efforts to provide parents and families with access to * For certain packages that are larger and could be consumed in one sitting or information that helps them make healthier choices. multiple sittings, manufacturers would have to provide "dual column" labels to indicate both "per serving" and "per package" calories and nutrient information. "Our guiding principle here is very simple: that you as Examples would be a 24-ounce bottle of soda or a pint of ice cream. This way, a parent and a consumer should be able to walk into people would be able to easily understand how many calories and nutrients they your local grocery store, pick up an item off the shelf, are getting if they eat or drink the entire package at one time. and be able to tell whether it's good for your family," says Michelle Obama. "So this is a big deal, and it's going to 3. Refreshed Design make a big difference for families all across this country." * Make calories and serving sizes more prominent to emphasize parts of the label that are important in addressing current public health concerns such as obesity, The proposed updates are intended to reflect the latest diabetes and cardiovascular disease. scientific information about the link between diet and * Shift the Percent Daily Value to the left of the label, so it would come first. This is chronic diseases such as obesity and heart disease. The important because the Percent Daily Value tells you how much of certain nutrients proposed label would also replace out-of-date serving you are getting from a particular food in the context of a total daily diet. sizes to better align with the amount consumers actually eat, and it would feature a fresh design to highlight key parts of the label such as calories and serving sizes. 22 * MAR + APR 2014 * instore

Table of Contents for the Digital Edition of instore - March/April 2014

Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
Grab-and-go Growing
The Flavors of a Diverse America
Promoting Value
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's

instore - March/April 2014

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