inStore - IDDBA 2014 - (Page 12)

news ON OUR RADAR "The Reloadit platform has been redesigned to offer much more than the simple loading of GPR cards," says David Tate, Blackhawk Network Senior Vice President of Products and Marketing. "Customers can use their cash to pay bills and load multiple prepaid cards with one Reloadit pack, creating additional convenience and decreasing the amount of fees they pay to use their money." In addition to the new service, the packs and website have been redesigned, reflecting new services that are being made PHOTO CREDIT: PRNEWSFOTO/STATER BROS. CHARITIES available to customers. Signing up for Reloadit Safe is quick and easy "Heart disease and stroke affect a great number of people in the - requiring only a verified email communities we serve," said Jack H. Brown, Chairman and Chief account and a password. Executive Officer of Stater Bros. Supermarkets. "We are proud of what we raised this year in partnership with the AHA/ASA and look forward New customers can purchase to many more years of saving lives from the leading causes of death in a Reloadit Pack at thousands of our community." US locations throughout Blackhawk's network, including top grocery stores across the country. Packholders can sign up for a Reloadit Safe at www.reloadit.com. Recently, consumer confidence in the food industry has been shaken by food scandals, lack of transparency in food preparation and questionable treatment of animals. As a result, restaurants have shifted The American Heart Association and American Stroke Association their business practices to introduce a wider variety of claims that joined Stater Bros. Charities at the Big Bear Stater Bros. Supermarket on reflect trending food concerns, in hopes of regaining trust. According April 17 to celebrate another successful fundraising campaign bene- to Mintel Menu Insights, while "organic" is still the leading ethical claim fiting the AHA/ASA mission of building healthier lives free of cardio- on restaurant menus, its usage declined 28% between Q4 2010-13. vascular diseases and stroke. This year, Stater Bros. Charities exceeded their goal by raising an all-time record of $543,488 for the fight against "The reality is that organic foods are quite expensive and consumers heart disease and stroke, the No. 1 and No. 4 killers in the nation. are looking for alternative claims to help them determine what other types of menu items are safe and of good quality to eat. Tying into In February each year, Stater Bros. customers at all 167 Stater Bros. this, we are seeing a return to tried-and-true, traditional preparations, Supermarkets purchase $1 red paper hearts and $5 gold paper hearts at signaled by claims tied to classic, original, homemade, etc.," says Julia the time of check out to support the AHA/ASA. Stater Bros. customers Gallo-Torres, category manager - US foodservice Oxygen reports. and employees have raised more than $4.3 million during the past 13 years of partnership with the AHA/ASA. The funds directly benefit While organic is in decline, claims like "gluten free" are appearing the Southern California community in the form of AHA/ASA research more frequently, posting a 200% increase between Q4 2010-13, and grants, education programs and health care improvements. accounting for 40% of the total growth in ingredient nutritional claims on the menu during the same time period. "We are deeply grateful to Stater Bros. for their continued support of the AHA/ASA," said Mary Caldwell, Chair of the American Heart Association Mintel also found that consumers are looking for foods that are and American Stroke Association's Western States Affiliate. "We have an representative of being homemade; for example, the claim "made from aggressive goal of improving the cardiovascular health of all Americans scratch" is contributing 10% to the overall growth of all restaurant menu by 20% while reducing deaths from cardiovascular diseases and stroke claims. Also tying into this trend is the growth of claims such as freshly- by 20% by the year 2020." picked and farm style. 12 * IDDBA DAIRY-DELI-BAKE 2014 SPECIAL EDITION * instore http://www.reloadit.com

Table of Contents for the Digital Edition of inStore - IDDBA 2014

inStore - IDDBA 2014
Instore - May 2014
Editor's Note - The IDDBA Issue: The Consumer Puzzle
Table of Contents
News - On Our Radar
IDDBA Preview
Connecting the Dots - Attracting Shoppers
Bakery - Ingredients and Icings
Hy-Vee Cake Challenge
Cookies & Sweets
Dessert Trends
Bread Trends
Schnuck Markets at 75
Deli - The Future of Prepared Food
Sandwiches Sell
Spiced Up Sides and Salads
Pizza, an American Classic
Cheese - Merchandising
Specialty Flavors
Appetizers & Sides
Sandwich Creations
Packaging - Sustainability
Convenience
Equipment - Next Generation Ovens and More
Depositor Innovations
Product Trends
Ad Index
Next Up - Christmas and New Year's

inStore - IDDBA 2014