inStore - IDDBA 2014 - (Page 18)

IDDBA related to the food and beverage industries. But sales data only takes you so far. It can't tell you who's actually eating your products and why. Balzer understands the big consumption patterns, niche trends, new product opportunities and the dietary concerns that help deliver key food strategies. This informative session-with data straight from consumers transformed into tangible strategies and tactics for you- goes deeper to answer your business questions and helps you make critical decisions with confidence. Riding the Hashtag in Social Media Marketing New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition in his latest book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World. When businesses outline their social media strategies, they plan for the "right hook"-a big, profit-producing bang. Thanks to the recent change in and proliferation of social media platforms, the winning combination of jabs and right hooks is different now. It's not just about developing high-quality content; it's about developing high-quality content that's adapted to specific social media platforms and mobile devices in order to best engage with consumers when and where they want to be found. Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make consumers happy. Fishin' For Sales? Better Change Lures! Today we are all fishin' for sales. Remember the good ol' days when all we had to do was bait the hook? Now we're forced to change lures all the time and cast a wider net. This session will most assuredly tickle any retailer's creative synapses and hopefully their desire to do things they've never done to get more of what we've always wanted...greater sales. Manufacturers and suppliers might enjoy seeing how they might be able to contribute to the implementation of these practical and unique ideas. Join Harold Lloyd, president of Harold Lloyd Presents, as he guides attendees toward increased sales. 18 * IDDBA DAIRY-DELI-BAKE 2014 SPECIAL EDITION * instore Key Shifts in Food Culture: How Consumer Preferences and Behaviors are Evolving and How to Respond This dynamic session explores three powerful forces and how they affect the dairy, deli and bakery industries. First, the one thing we can count on about consumer behavior is constant change. Find out who today's shoppers are and what influences demographic groups-Millennials, Gen X, Hispanics and Boomers-have on shopping. Next, with a shift to five smaller meals per day, snacking has become a meal experience. Learn how you can best meet the growing demand for convenient, on-the-go products that fit into the consumer's lifestyle. Technology has a huge impact on our lives, connecting us globally 24/7, so it follows that the final force we'll examine is social media. Laurie Demeritt, CEO of The Hartman Group, will share strategies for remaining relevant to shoppers and developing programs that build loyalty and sales. Man Up: Men's Recent Impact on Grocery Marketing Do you know who your core shopper is? A clear understanding of how times and shoppers have changed and how your aisles need to adapt is essential to success. Today, 60% of households have both parents working outside the home, and according to a 2012 study from Cone Communications, 52% of fathers identify themselves as the primary grocery shopper. That means the new "man of the house" shares responsibility for bringing home the bacon and the groceries. How can you translate research into action to address this shift? Join Bill Klump, senior vice president marketing of Butterball, LLC and chairman of the board of IDDBA, as he examines the research and shares insights on the growing role of the male shopper. Food Trendscape 2014 In today's world, no business category-especially the food industry-is immune from the paradox and possibilities of local versus global. Globalization and mCommerce and the big data it supplies are rapidly changing our retail shopper landscape. Price, pleasure, convenience and health are major factors in our current fresh food value proposition. Add individual preferences within families and age diversity to the equation, and major opportunities emerge to market to two purchasing powerhouses: the over 50 year-olds and the under 30 year-olds. Understanding evolving trends is key to developing more tailored and effective marketing strategies. Join Mary Kay O'Connor, vice president education of IDDBA and the association's What's in Store trends editor for the last 28 years, as she reveals the micro- and mega-trends that are rapidly reshaping markets and competitive arenas.

Table of Contents for the Digital Edition of inStore - IDDBA 2014

inStore - IDDBA 2014
Instore - May 2014
Editor's Note - The IDDBA Issue: The Consumer Puzzle
Table of Contents
News - On Our Radar
IDDBA Preview
Connecting the Dots - Attracting Shoppers
Bakery - Ingredients and Icings
Hy-Vee Cake Challenge
Cookies & Sweets
Dessert Trends
Bread Trends
Schnuck Markets at 75
Deli - The Future of Prepared Food
Sandwiches Sell
Spiced Up Sides and Salads
Pizza, an American Classic
Cheese - Merchandising
Specialty Flavors
Appetizers & Sides
Sandwich Creations
Packaging - Sustainability
Convenience
Equipment - Next Generation Ovens and More
Depositor Innovations
Product Trends
Ad Index
Next Up - Christmas and New Year's

inStore - IDDBA 2014