packaging
convenience
by Bob Sims
P
ackaging not only keeps products from spoiling and staling,
but also plays the important role of stimulating consumptive
behavior in shoppers. With a large portion of bakery shoppers-
and some deli and foodservice-purchasing on impulse and wanting
convenience, grocery retailers should place a large focus on their
packaging in these departments. Convenience packaging especially
ensures easy opening and closing of packages which is of the utmost
importance to today's busy consumer.
The Convenience Shopper
When targeting convenience shoppers through packaging, two important factors to consider are usable portions and re-sealable containers.
The convenience shopper doesn't look for portions that can't be
consumed in one sitting. But if leftovers do exist, make sure it's easy for
consumers to re-seal the package for easy keeping and consumption
at a later time.
Usable portions also provide a way to control the waste of product
and the labor involved with getting the product from creation to the
consumer. By getting the exact amount of product wanted to the
consumer, efficiency is maximized.
88 * IDDBA DAIRY-DELI-BAKE 2014 SPECIAL EDITION * instore
Focus on portions that can
be consumed in one sitting.
Table of Contents for the Digital Edition of inStore - IDDBA 2014