inStore - June 2014 - (Page 16)

consumer insights TRENDING Deli Sandwiches During the 52 weeks ending February 22, Total US Deli Sandwiches Dollar Share by Sub-Category 2014, over half of all deli department dollar 52 WEEKS ENDING 02/22/14 sales were driven by prepared food sales. 54.8% Deli sandwiches were the fourth largest Submarine Sandwich contributor to prepared food dollar sales with 17% of U.S. households purchasing 31.2% sandwiches from the deli department Bread during this period. These households 8.9% purchased sandwiches an average of 3.4 Wraps/Roll-Ups trips per year, a 2.8% decline from the prior year. Despite this decline in trip frequency, 2.2% national dollar sales increased 5.4% over the Focaccia/ Panini Sandwich previous year. Submarine sandwiches were 1.4% Croissant Sandwich 1.0% Combos 0.3% Lavosh/Pita Sandwich 0.1% Bagel Sandwich the largest contributor to deli sandwiches, accounting for over half of sales. Regular bread sandwiches accounted for the second largest share of national deli sandwich sales at 31.2%. Submarine dollars sales increased Deli Sandwiches Average Weekly Sales (per store) by Region 52 WKS ENDING 02/22/14 ,5 ,0 $1 98 ,1 16 $9 sales with an average of $1,593 per store. $1 6 $9 0 96 week ending June 15, 2013) posted the largest ,3 8 $1 9 ,4 27 August. The week before Father's Day (the $1 during the summer months of June through 5 $1 6 ,6 17 Nationally, deli sandwich sales peaked ,5 9 $1 6 ,6 14 PREVIOUS YEAR $1 increased 3.9%. $1 3.4%, while bread sandwich dollar sales The South region was the largest contributor to deli sandwich sales nationally at 48.2% and topped sales performance among the U.S. regions with an average of $1,617 per store per week. The lowest contributor to national deli sandwich was the Central region with an TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION average of $996 per store per week. Total US Deli Sandwiches Average Sales (per store) Per Week PREVIOUS YEAR This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 2/22/14 key U.S. grocery, mass/supercenter and club chains FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending 2/22/14 grocery channel only For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 16 * JUNE 2014 * instore 52 WKS ENDING 2/22/14 $1600.00 $1500.00 $1400.00 $1300.00 $1200.00 3/5/2013 5/5/2013 7/5/2013 9/5/2013 11/5/2013 1/5/2014 4/5/2013 6/5/2013 8/5/2013 10/5/2013 12/5/2013 2/5/2014

Table of Contents for the Digital Edition of inStore - June 2014

inStore - June 2014
Editor’s note - Lessons in loyalty Staying Connected
Contents
News - On our Radar
Consumer insights - Trending Cakes
Consumer insights - Trendspotting: Portion Size Cake O erings
Consumer insights - Trending Deli Sandwiches
Consumer insights - Trendspotting: Sandwich Breads
Regulation watch - Regulation Non GMO
Consumer trends - Consider Gluten-free
Shopper demographics - Generation Fresh
Christmas - Making it a Merry Christmas
New packaging - Package Perfect
Product trends - First to Market
Ad Index

inStore - June 2014