inStore - July/August 2014 - (Page 41)

the super bowl Merchandising Tips For effective sampling a living, breathing, and selling person needs to be present. Not only will they engage customers on a personal level, but they can upsell products and steer shoppers in the directions you wish them to go. Whether you hire outside companies to do this or keep it in-house, the people working on the sampling displays and demonstrations need to have specific training and detailed product knowledge of what is being sampled and demonstrated. 1. Create a one-stop-shop for party hosts. "Position yourself as a party destination. Are you making it easy for the host?" says Joel Gregoire, industry analyst at NPD Group. This is where cross merchandising snacks and beverages come into play. 2. Have several points of interruption flagging related items. If using ready-display pallets, a half-pallet allows for more points of interest, says Joe Milando, a VP of sales at Trophy Foods. 3. Prizes pay off. Laurie Jennings of Masstown Market once did an Xbox giveaway as part of a promo. As Jennings sees it: "An ad in the local paper costs $1,000; the Xbox cost us $200." Sure, only existing customers see the promo, but Jennings says it creates buzz, and shoppers spread the word to friends and family. 4. Get typing! Yucatan Foods' Kristyn Lawson says giving party tips via online social media creates excitement and has a broad reach. All Dressed Up Bake in style with our paper baking molds Toll-Free: 877-896-6682 Fax: 510-215-9175 instore * JUL + AUG 2014 * 41

Table of Contents for the Digital Edition of inStore - July/August 2014

inStore - July/August 2014
Editor's Note - Healthy Lifestyles
What's in store for March + April
Table of Contents
News - On Our Radar
Consumer Insights - Trending: Cookies
Trending - Deli Salads
Supplements to Your Traditional Offerings
Pasta Salads
Consumer Trends - Consider Lower Sodium
Shopper Demographics - The Healthy Lifestyle Consumer
Regulating Trans Fats
The Super Bowl - Football Parties
Merchandising Tips
Valentine's Day - Maximizing Sales
Ideas for Increasing Your Valentine’s Day Sales
Fondue - Double Dip
Packaging Spotlight - Rotisserie Chicken
Product Trends - First to Market
Product Showcase/Ad Index
Next Up: Easter and Purchasing Triggers

inStore - July/August 2014