instore - Jan + Feb 2015 - (Page 12)
shopper demographics
Cake
PREVIOUS YEAR
EAST REGION
.7
%
%
.2
28
SOUTH REGION
27
.4
32 %
.2
%
33
24
.5
23 %
.9
%
%
%
.4
.6
27
.5
28 %
.6
%
29
28
CENTRAL REGION
WEST REGION
52 WKS ENDING 10/25/14
7
$3
34
5
43
$3
3
39
$3
27
4
37
$3
5
27
$3
5
$3
47
3
Cake Average Weekly Sales (per store) by Region
2
5
$3 9
0
68
0
$3
During the latest 52 weeks, the week ending
May 17, 2014, was the top-selling week for
cakes with $4,394 (corresponding with graduation season). The second highest selling
week during this period was the week of
Christmas (the week ending December 28,
2013) at $3,971.
TOTAL U.S.
$3
Nationally, the South region posted the largest
cake contribution to bakery sales at 32.2
percent, followed by the West and Central
regions. The East region posted the highest
average sales at $3,393 per store per week,
down 2.3 percent. Each of the US regions
posted average dollar declines, with the
Central region posting the largest decline,
down 3percent to $3,274.
Cake Dollar Contribution to Bakery Sales by Region
34
Cakes contributed 28.6% to bakery department dollar sales during the 52 weeks ending
October 25, 2014. Cake averaged $3,275 per
store per week, a decrease of 2 percent versus
the prior year. During this period, 62 percent
of households purchased cakes on 3.4 trips
per year. Within cakes, decorated cakes
accounted for roughly a third of total cake
sales at 28.7 percent, followed by cupcakes
and dessert cakes.
$3
TRENDING
TOTAL U.S.
CENTRAL REGION
PREVIOUS YEAR
EAST REGION
SOUTH REGION
WEST REGION
52 WKS ENDING 10/25/14
Total U.S. Cakes Average Sales (per store) by Week
PREVIOUS YEAR
52 WKS ENDING 10/25/14
$4,000
$3,500
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
FreshFacts Point-of-Sale Data: 52 weeks ending 10/25/14 key U.S.
grocery, mass/supercenter and club chains
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
12 * JAN + FEB 2015 * instore
$3,000
$2,500
11/2/2013
1/2/2014
3/2/2014
5/2/2014
7/2/2014
9/2/2014
12/2/2013
2/2/2014
4/2/2014
6/2/2014
8/2/2014
10/2/2014
Table of Contents for the Digital Edition of instore - Jan + Feb 2015
instore - Jan + Feb 2015
Editor's Note - Unlocking the Door to Profit
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Cake
Trendspotting: Fondant Cakes
Trending - Deli Prepared Chicken
Trendspotting - Rotisserie Chicken
Consumer Insights - Millenials
Diet Trends - Gluten-free
Merchandising - The Haggan Experience
Seasonal Promotions - Summer Occasions
Specialty Foods - Health + Flavor
Cakes - Step to the Head of the Class
Foodservice - Stop & Shop Redefines Dining
Specialty Cheese - Snacking Cheese Ideas
Packaging - Safety & Convenience
Product Trends
Product Showcase
Next Up/Ad Index
instore - Jan + Feb 2015
https://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
https://www.nxtbook.com/sosland/isb/2017_05_01
https://www.nxtbook.com/sosland/isb/2017_04_01
https://www.nxtbook.com/sosland/isb/2017_03_01
https://www.nxtbook.com/sosland/isb/2017_02_01
https://www.nxtbook.com/sosland/isb/2017_01_01
https://www.nxtbook.com/sosland/isb/2016_12_01
https://www.nxtbook.com/sosland/isb/2016_11_01
https://www.nxtbook.com/sosland/isb/2016_10_01
https://www.nxtbook.com/sosland/isb/2016_09_01
https://www.nxtbook.com/sosland/isb/2016_08_01
https://www.nxtbook.com/sosland/isb/2016_07_01
https://www.nxtbook.com/sosland/isb/2016_06_01
https://www.nxtbook.com/sosland/isb/2016_05_01
https://www.nxtbook.com/sosland/isb/2016_04_01
https://www.nxtbook.com/sosland/isb/2016_03_01
https://www.nxtbook.com/sosland/isb/2016_02_01
https://www.nxtbook.com/sosland/isb/2016_01_01
https://www.nxtbook.com/sosland/isb/2015_12_01
https://www.nxtbook.com/sosland/isb/2015_10_01
https://www.nxtbook.com/sosland/isb/2015_07_01
https://www.nxtbook.com/sosland/isb/2015_06_02
https://www.nxtbook.com/sosland/isb/2015_06_01
https://www.nxtbook.com/sosland/isb/2015_05_01
https://www.nxtbook.com/sosland/isb/2015_03_01
https://www.nxtbook.com/sosland/isb/2015_01_01
https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
https://www.nxtbook.com/sosland/isb/2014_06_01
https://www.nxtbook.com/sosland/isb/2014_07_01
https://www.nxtbook.com/sosland/isb/2014_05_01
https://www.nxtbook.com/sosland/isb/2014_03_01
https://www.nxtbook.com/sosland/isb/2014_01_01
https://www.nxtbook.com/sosland/isb/2013_11_01
https://www.nxtbook.com/sosland/isb/2013_09_01
https://www.nxtbook.com/sosland/isb/2013_08_01
https://www.nxtbook.com/sosland/isb/2013_07_01
https://www.nxtbook.com/sosland/isb/2013_06_01
https://www.nxtbook.com/sosland/isb/2013_05_01
https://www.nxtbook.com/sosland/isb/2013_03_01
https://www.nxtbook.com/sosland/isb/2013_01_01
https://www.nxtbook.com/sosland/isb/2012_11_01
https://www.nxtbook.com/sosland/isb/2012_10_01
https://www.nxtbook.com/sosland/isb/2012_09_01
https://www.nxtbook.com/sosland/isb/2012_08_01
https://www.nxtbook.com/sosland/isb/2012_07_01
https://www.nxtbook.com/sosland/isb/2012_06_01
https://www.nxtbook.com/sosland/isb/2012_05_01
https://www.nxtbook.com/sosland/isb/2012_04_01
https://www.nxtbook.com/sosland/isb/2012_03_01
https://www.nxtbook.com/sosland/isb/2012_02_01
https://www.nxtbook.com/sosland/isb/2011_12_01
https://www.nxtbook.com/sosland/isb/2011_10_01
https://www.nxtbook.com/sosland/isb/2011_09_01
https://www.nxtbook.com/sosland/isb/2011_08_02
https://www.nxtbook.com/sosland/isb/2011_07_01
https://www.nxtbook.com/sosland/isb/2011_06_01
https://www.nxtbook.com/sosland/isb/2011_05_01
https://www.nxtbook.com/sosland/isb/2011_04_01
https://www.nxtbook.com/sosland/isb/2011_03_01
https://www.nxtbook.com/sosland/isb/2011_02_01
https://www.nxtbook.com/sosland/isb/2009_02_01
https://www.nxtbook.com/sosland/isb/2008_12_01
https://www.nxtbook.com/sosland/isb/2008_09_01
https://www.nxtbook.com/sosland/isb/2008_08_01
https://www.nxtbook.com/sosland/isb/2008_07_01
https://www.nxtbook.com/sosland/isb/2008_05_01
https://www.nxtbook.com/sosland/isb/2008_04_01
https://www.nxtbook.com/sosland/isb/2008_02_01
https://www.nxtbook.com/sosland/isb/2007_12_01
https://www.nxtbook.com/sosland/isb/2007_08_01
https://www.nxtbook.com/sosland/isb/2007_07_01
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2007_05_02
https://www.nxtbook.com/sosland/isb/2006_06_01
https://www.nxtbook.com/sosland/isb/2006_04_01
https://www.nxtbook.com/sosland/isb/2006_03_01
https://www.nxtbook.com/sosland/isb/2005_12_01
https://www.nxtbook.com/sosland/isb/2005_10_01
https://www.nxtbook.com/sosland/isb/2005_08_01
https://www.nxtbook.com/sosland/isb/2005_05_01
https://www.nxtbook.com/sosland/isb/2005_04_01
https://www.nxtbook.com/sosland/isb/2005_02_01
https://www.nxtbook.com/sosland/isb/2004_12_01
https://www.nxtbookmedia.com