instore - Jan + Feb 2015 - (Page 12)

shopper demographics Cake PREVIOUS YEAR EAST REGION .7 % % .2 28 SOUTH REGION 27 .4 32 % .2 % 33 24 .5 23 % .9 % % % .4 .6 27 .5 28 % .6 % 29 28 CENTRAL REGION WEST REGION 52 WKS ENDING 10/25/14 7 $3 34 5 43 $3 3 39 $3 27 4 37 $3 5 27 $3 5 $3 47 3 Cake Average Weekly Sales (per store) by Region 2 5 $3 9 0 68 0 $3 During the latest 52 weeks, the week ending May 17, 2014, was the top-selling week for cakes with $4,394 (corresponding with graduation season). The second highest selling week during this period was the week of Christmas (the week ending December 28, 2013) at $3,971. TOTAL U.S. $3 Nationally, the South region posted the largest cake contribution to bakery sales at 32.2 percent, followed by the West and Central regions. The East region posted the highest average sales at $3,393 per store per week, down 2.3 percent. Each of the US regions posted average dollar declines, with the Central region posting the largest decline, down 3percent to $3,274. Cake Dollar Contribution to Bakery Sales by Region 34 Cakes contributed 28.6% to bakery department dollar sales during the 52 weeks ending October 25, 2014. Cake averaged $3,275 per store per week, a decrease of 2 percent versus the prior year. During this period, 62 percent of households purchased cakes on 3.4 trips per year. Within cakes, decorated cakes accounted for roughly a third of total cake sales at 28.7 percent, followed by cupcakes and dessert cakes. $3 TRENDING TOTAL U.S. CENTRAL REGION PREVIOUS YEAR EAST REGION SOUTH REGION WEST REGION 52 WKS ENDING 10/25/14 Total U.S. Cakes Average Sales (per store) by Week PREVIOUS YEAR 52 WKS ENDING 10/25/14 $4,000 $3,500 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 10/25/14 key U.S. grocery, mass/supercenter and club chains For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 12 * JAN + FEB 2015 * instore $3,000 $2,500 11/2/2013 1/2/2014 3/2/2014 5/2/2014 7/2/2014 9/2/2014 12/2/2013 2/2/2014 4/2/2014 6/2/2014 8/2/2014 10/2/2014

Table of Contents for the Digital Edition of instore - Jan + Feb 2015

instore - Jan + Feb 2015
Editor's Note - Unlocking the Door to Profit
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Cake
Trendspotting: Fondant Cakes
Trending - Deli Prepared Chicken
Trendspotting - Rotisserie Chicken
Consumer Insights - Millenials
Diet Trends - Gluten-free
Merchandising - The Haggan Experience
Seasonal Promotions - Summer Occasions
Specialty Foods - Health + Flavor
Cakes - Step to the Head of the Class
Foodservice - Stop & Shop Redefines Dining
Specialty Cheese - Snacking Cheese Ideas
Packaging - Safety & Convenience
Product Trends
Product Showcase
Next Up/Ad Index

instore - Jan + Feb 2015

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