instore - Jan + Feb 2015 - (Page 24)

merchandising the haggen experience by John Unrein If a successful formula exists for how instore bakeries and delis can capture a greater share of the consumer food dollar, Haggen Northwest Fresh offers as good of an example as any supermarket chain in the country. Since 1933, Haggen has relied on premium ingredients in its own scratch baked recipes. From hand frying its popular donuts, to kneading and rolling the dough for its signature Cinnamon Swirl Bread, to pulling together extravagant cake designs, the Haggen bakery team is devoted to handmade excellence. The chain is dedicated to using local, sustainable, non-GMO flour in more than 40 freshly baked items. review of the Albertson's LLC and Safeway merger. Haggen will expand from 18 stores to 164 stores and grow from 2,000 employees to more than 10,000. The deal will catapult Haggen from a Pacific Northwest company with locations in Oregon and Washington to a major regional grocery chain with locations in Washington, Oregon, California, Nevada and Arizona. "With this pivotal acquisition, we will have the opportunity to introduce many more customers to the Haggen experience. Our Pacific Northwest grocery store chain has been committed to local sourcing, investing in the communities we serve, and providing genuine service and homemade quality since it was founded in 1933," says John Caple, chairman of the Haggen board of directors and partner at Comvest Partners, a private investment firm that owns the majority of shares of Haggen. "We will continue our focus on sourcing and investing locally even with this exciting expansion." Fresh baked scones, for example, are made from scratch using buttermilk, dairy fresh butter, local, sustainable, non-GMO flour, and sweet berries. Haggen pies are baked with local Northwest fruit and local, sustainable, non-GMO flour. For shoppers looking for gluten-free options, the chain offers a broad variety, such as local Flax-4-Life muffins and brownies, gluten-free Haggen will expand from 18 stores to chocolate chip cookies, and Essential Baking breads. Now this Pacific Northwest gem is about to test the waters in a much bigger way, with the Dec. 19 announcement that Haggen has entered into an agreement to acquire 146 stores as part of the divestment process brought about by the Federal Trade Commission's 24 * JAN + FEB 2015 * instore 164 stores Valuable lessons for all Haggen's dedication to enhance the shopping experience for its customers offers valuable lessons to the entire industry. Across the country, supermarket bakeries and delis are tweaking product assortment and merchandising strategies to fit two of the most important trends in the business: grab-and-go and health/wellness. According to

Table of Contents for the Digital Edition of instore - Jan + Feb 2015

instore - Jan + Feb 2015
Editor's Note - Unlocking the Door to Profit
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Cake
Trendspotting: Fondant Cakes
Trending - Deli Prepared Chicken
Trendspotting - Rotisserie Chicken
Consumer Insights - Millenials
Diet Trends - Gluten-free
Merchandising - The Haggan Experience
Seasonal Promotions - Summer Occasions
Specialty Foods - Health + Flavor
Cakes - Step to the Head of the Class
Foodservice - Stop & Shop Redefines Dining
Specialty Cheese - Snacking Cheese Ideas
Packaging - Safety & Convenience
Product Trends
Product Showcase
Next Up/Ad Index

instore - Jan + Feb 2015

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