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news ON OUR RADAR Peanuts Worldwide LLC and DecoPac, Inc. have recently entered into a multi-year license agreement to offer various cake, cupcake and dessert decorations for the Peanuts and Snoopy and his sister Belle. New Peanuts and Snoopy and his sister Belle cake and cupcake designs will be offered at leading retailers nationwide. To launch the program, Valentine's Day cake designs highlighting Snoopy and Belle were recently featured at a Peanuts themed Valentine's Day Party with Francesca Capaldi who will be starring as Charlie Brown's beloved Little Red-Haired Girl in the 20th Century Fox and Blue Sky Studios Peanuts 3D feature film debuting worldwide on November 6, 2015. Party-goers at the Park Hyatt in Carlsbad, California enjoyed Snoopy and Belle Valentine's cake and had fun decorating their own Valentine's themed cupcakes. German breakfast dish. The cookie was inspired from two very important consumer trends: Health vs. Pleasure and Tradition vs. Innovation. Rich Products Corporation has introduced an officially licensed Hello Kitty Ice Cream Cake designed as a perfect likeness of the supercute character, right down to the trademark bow she wears over her left ear. Fashioned in the shape of Hello Kitty's head and with all her distinctive facial features, the special Hello Kitty Ice Cream Cake is made with premium-quality vanilla ice cream and loaded with fun and delicious confetti sprinkles inside and out. The Hello Kitty Ice Cream Cake can be found in the ice cream cake freezer case in the in-store bakery or freezer aisle. The suggested retail price for the 52-fluid-ounce Hello Kitty Ice Cream Cake is $21.99. "Rich's is all about adding flavor to your special occasions, and for young girls, celebrating with this yummy Hello Kitty Ice Cream Cake is a way to remember fun times had growing up," said Rich's Courtney Erickson, Associate Marketing Manager, Customer Shopper Marketing, In-Store Bakery & Deli Division. "As one of the all-time favorite characters of young girls - and also countless women - around the world, Hello Kitty has always been a friend to everyone and we are pleased to add a cake featuring the beloved pop icon to our portfolio of offerings." "We are thrilled to be working on Peanuts," says Mike McGlynn, CEO, DecoPac, Inc. "These characters are iconic in the marketplace. DecoPac is excited to bring a full Peanuts program to the bakery to highlight these amazing properties in innovative ways." The Puratos' Muesli Cookie took first place at this year's American Society of Baking (ASB) Product Development Competition held at The Hilton in Chicago from March 1-3. Contestants in the competition submitted written proposals and displayed detailed presentations during a Poster Session. During the ASB closing ceremony on March 3, Braden Cadenelli, Kristine Vennell, Paul Morabito and Frank Devos accepted the winning title after competing against two other Professional Industry finalists. Made with 17 grams of whole grains per serving and wholesome ingredients such as apricot, cranberries, almonds, tender whole grains and seeds, the Muesli Cookie concept puts a twist on the traditional Swiss 10 * MAR + APR 2015 * instore The innovators at The Original Cakerie are excited to announce the launch of new Inspired by Happiness gluten-free two-layer cakes: Dreamin' of Chocolate Two-Layer Dark & White Chocolate Cake and Dreamin' of Strawberries Two-Layer White Chocolate Shortcake. Using premium all-natural ingredients such as real whipping cream and Belgian chocolate, the new deliciously moist and smooth-textured cakes are a premium dessert offering-whether or not your patrons demand a gluten-free option. Sue Ross, Vice President of Product Design and Innovation at The Original Cakerie, says, "Our Inspired by Happiness philosophy is the same as all other The Original Cakerie products-never compromise. If it's not good enough, we don't put it out. Through years of trial and error, we've been able to create amazing cakes that just happen to be gluten-free. Initial response has been, 'Wow-you would never know,' and that's when we knew it was time to encourage others to see how good these new layer cakes taste."

Table of Contents for the Digital Edition of instore - March + April 2015

instore - March + April 2015
Editor's Note - Knowing Hispanics: Authenticity is Key
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Pie
Trendspotting - Muffin Inclusion
Trending - Deli Prepared Salads
Trendspotting - Hispanic Snacks
Consumer Insights - Babyboomers
Diet Trends - Consider Whole Grains
Hispanic Influence
Success Stories
Merchandising - Wedding Season
Top 10 Trends for 2015
Seasonal Promotions - Prepare for the Scary Season
Specialty Foods - Italian Meats
Specialty Cheese - Promoting Hispanic Cheeses
Packaging Trends - RPC Guidelines
Product Trends - First to Market
Product Showcase
Next Up/Ad Index

instore - March + April 2015