instore - March + April 2015 - 12
shopper demographics
Pie
PREVIOUS YEAR
EAST REGION
0
%
5.
3%
9%
5.
5.
8%
5.
6%
5.
5.
6%
3%
6.
1%
6%
5.
8%
5.
6.
CENTRAL REGION
SOUTH REGION
WEST REGION
52 WKS ENDING 1/31/15
TOTAL U.S.
$7 1
99
CENTRAL REGION
PREVIOUS YEAR
EAST REGION
$5
44
$6
0
2
20
$6
$5
96
0
$8
$7
64
Pie Average Weekly Sales (per store) by Region
20
During the latest 52 weeks, the week of
Thanksgiving (the week ending November
29, 2014) was the highest selling week for pies,
at $4,175. The second highest selling week
during this period was the week of Christmas
(the week ending December 27, 2014).
TOTAL U.S.
$7
Nationally, the pie sold in the Central region
posted the largest contribution to bakery sales
at 6.3 percent, followed by the South and East
regions. The East region posted the highest
average pie sales at $7,999 per store per week,
steady compared to the previous year. Each of
the US regions, with the excpetion of the East,
posted dollar increases.
Pie Dollar Contribution to Bakery Sales by Region
39
$6
70
Pie contributed 5.8 percent to bakery department dollar sales during the 52 weeks ending
January 31, 2015. Pie averaged $670 per store
per week, an increase of 4.8 percent versus
the prior year. Within pies, fruit/lattice pies
accounted for 41.3 percent of total sales,
followed by open face and cream/custard.
$6
TRENDING
SOUTH REGION
WEST REGION
52 WKS ENDING 1/31/15
Total U.S. Pie Dollar Share by Sub-Category
52 WEEKS ENDING 1/31/15
41.3%
3.7%
Fruit / Lattice
Half Pies and Slices
26.9%
0.9%
Open Face
Other
11.7%
Cream / Custard
11.6%
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
12 * MAR + APR 2015 * instore
Mini
3.9%
Meringue
Table of Contents for the Digital Edition of instore - March + April 2015
instore - March + April 2015
Editor's Note - Knowing Hispanics: Authenticity is Key
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Pie
Trendspotting - Muffin Inclusion
Trending - Deli Prepared Salads
Trendspotting - Hispanic Snacks
Consumer Insights - Babyboomers
Diet Trends - Consider Whole Grains
Hispanic Influence
Success Stories
Merchandising - Wedding Season
Top 10 Trends for 2015
Seasonal Promotions - Prepare for the Scary Season
Specialty Foods - Italian Meats
Specialty Cheese - Promoting Hispanic Cheeses
Packaging Trends - RPC Guidelines
Product Trends - First to Market
Product Showcase
Next Up/Ad Index
instore - March + April 2015
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http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
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https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
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