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shopper demographics Nutrition Statistics Following are facts on nutrition from the President's Council on Fitness, Sports & Nutrition. Use these facts and statistics to get a better look at your shoppers and offer them the healthy products they're looking for. * Typical American diets exceed the recommended intake levels or limits in four categories: calories from solid fats and added sugars; refined grains; sodium; and saturated fat. * Americans eat less than the recommended amounts of vegetables, fruits, whole-grains, dairy products, and oils. * About 90% of Americans eat more sodium than is recommended for a healthy diet. * Reducing the sodium Americans eat by 1,200mg per day could save up to $20 billion a year in medical costs. * Food available for consumption increased in all major food categories from 1970 to 2008. Average daily calories per person in the marketplace increased approximately 600 calories. * Since the 1970s, the number of fast food restaurants has more than doubled. * More than 23 million Americans, including 6.5 million children, live in food deserts - areas that are more than a mile away from a supermarket. * In 2008, an estimated 49.1 million people, including 16.7 million children, experienced food insecurity (limited availability to safe and nutritionally adequate foods) multiple times throughout the year. * In 2013, residents of the following states were most likely to report eating at least five servings of vegetables four or more days per week: Vermont (68.7%), Montana (63.0%) and Washington (61.8%). The least likely were Oklahoma (52.3%), Louisiana (53.3%) and Missouri (53.8%). The national average for regular produce consumption is 57.7%. * Empty calories from added sugars and solid fats contribute to 40% of total daily calories for 2-18 year olds and half of these empty calories come from six sources: soda, fruit drinks, dairy desserts, grain desserts, pizza, and whole milk. * US adults consume an average of 3,400 mg/day [of sodium], well above the current federal guideline of less than 2,300 mg daily. * Food safety awareness goes hand-in-hand with nutrition education. In the United States, food-borne agents affect 1 out of 6 individuals and cause approximately 48 million illnesses, 128,000 hospitalizations, and 3,000 deaths each year. * US per capita consumption of total fat increased from approximately 57 pounds in 1980 to 78 pounds in 2009 with the highest consumption being 85 pounds in 2005. * The US percentage of food-insecure households, those with limited or uncertain ability to acquire acceptable foods in socially acceptable ways, rose from 11% to 15% between 2005 and 2009. SOURCE: WWW.FITNESS.GOV instore * MONTH 2014 * 31 http://WWW.FITNESS.GOV

Table of Contents for the Digital Edition of instore - June 2015

instore - June 2015
Editor's Note - Answering the Challenge
What's Ahead
Table of Contents
News - On Our Radar
Industry Research - Trending Donuts
Trendspotting: Pies
Trending Dips, Spreads, Toppings
Trendspotting: Sushi
Consumer Insights - Generation X
Diet Trends - Consider Trans Fat Free
Shopper Demographics - Still Getting Healthier
Nutrition Statistics
Seasonal Promotions - Trading Up for the Holidays
Specialty Foods - Asian Cuisine Takes Hold
Product Spotlight - Sweet Snacking
Specialty Cheese - French Cheese
Equipment - Labor Savers
Product Trends
Next Up
Product Showcase/Ad Index

instore - June 2015