instore IDDBA Recap - June 2015 - 23
booth roundup
Sponsored Booth Profiles
Pure Mediterranean Foods and all its
authentic products, including sauces,
dips, flatbreads and seasoned meats,
come from every bordering country of
the Mediterranean Sea. With thecategory
continuing to climb, and expected to
climb higher, Pure Mediterranean Foods
offers healthy, ethnic options.
Product Spotlight
Pure Mediterranean's Hummus Plus Chicken offers consumers
an on-the-go, hot or cold, snack or meal solution. A single package includes hummus, chicken, a utensil and napkin for ease and
efficiency. Available in five flavors including Traditional Hummus
+ Oven Roasted Chicken Breast, Garlic Hummus + Garlic Chicken
Breast, Roasted Red Pepper Hummus + BBQ Seasoned Chicken
Breast, Sun Dried Tomato Hummus + Oven Roasted Chicken
Breast and Garlic Hummus + Chipotle Chicken Breast.
Q: What Product are you featuring at the IDDBA show?
A: Hummus + Chicken was inspired by the trend of fast casual restaurants serving Mediterranean dishes. In the past, innovation in the hummus category had been limited to flavor, bean type and topping expansion. Nielsen reported dollar velocities
dropping 4.3 percent in the second half of 2014 and continuing in January 2015. Hummus Plus provides category growth by
offering a new hummus platform to shoppers. With the current usage occasion for hummus being a dip, Hummus Plus brings
new shoppers by expanding eating occasions to lunch, dinner and snacking.
Q: How does this product meet the demand of today's instore shoppers?
A: In terms of the health and wellness movement in America, Hummus plus offers up to 28 grams of protein and 12 grams
of fiber in a single eight ounce package and contains no artificial flavors or colors. It also fits the extremely busy lifestyle of
Americansthe busiest in history-by not only being a grab-and-go item, but also by being fully equipped with a utensil and
napkin. It's also within the price point of existing sandwiches, soups and other meal solutions in the deli case. Hummus Plus
is a truly innovative product for the store perimeter.
instore * 2015 IDDBA Recap * 23
instore IDDBA Recap - June 2015
Table of Contents for the Digital Edition of instore IDDBA Recap - June 2015
instore IDDBA Recap - June 2015
2015 IDDBA Recap - Record Breaking
Table of Contents
Overview - IDDBA Safe Food Matters!
Speaker Recap - IDDBA Speakers Provide Inspiring Words
Booth Roundup
Show & Sell - Food Service
Show & Sell - Bakery
Show & Sell - Cheese
Cake Competition - Cake Decorating Challenge
instore IDDBA Recap - June 2015 - instore IDDBA Recap - June 2015
instore IDDBA Recap - June 2015 - 2015 IDDBA Recap - Record Breaking
instore IDDBA Recap - June 2015 - 3
instore IDDBA Recap - June 2015 - Table of Contents
instore IDDBA Recap - June 2015 - 5
instore IDDBA Recap - June 2015 - Overview - IDDBA Safe Food Matters!
instore IDDBA Recap - June 2015 - 7
instore IDDBA Recap - June 2015 - 8
instore IDDBA Recap - June 2015 - 9
instore IDDBA Recap - June 2015 - 10
instore IDDBA Recap - June 2015 - 11
instore IDDBA Recap - June 2015 - 12
instore IDDBA Recap - June 2015 - 13
instore IDDBA Recap - June 2015 - Speaker Recap - IDDBA Speakers Provide Inspiring Words
instore IDDBA Recap - June 2015 - 15
instore IDDBA Recap - June 2015 - 16
instore IDDBA Recap - June 2015 - 17
instore IDDBA Recap - June 2015 - Booth Roundup
instore IDDBA Recap - June 2015 - 19
instore IDDBA Recap - June 2015 - 20
instore IDDBA Recap - June 2015 - 21
instore IDDBA Recap - June 2015 - 22
instore IDDBA Recap - June 2015 - 23
instore IDDBA Recap - June 2015 - Show & Sell - Food Service
instore IDDBA Recap - June 2015 - 25
instore IDDBA Recap - June 2015 - Show & Sell - Bakery
instore IDDBA Recap - June 2015 - 27
instore IDDBA Recap - June 2015 - Show & Sell - Cheese
instore IDDBA Recap - June 2015 - 29
instore IDDBA Recap - June 2015 - Cake Competition - Cake Decorating Challenge
instore IDDBA Recap - June 2015 - 31
instore IDDBA Recap - June 2015 - 32
instore IDDBA Recap - June 2015 - 33
instore IDDBA Recap - June 2015 - 34
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