show & sell bakery "Everybody is a foodie these days," says Shauna Corona, customer marketing manager for Columbus Foods in San Francisco. One way to connect with foodies in the instore bakery is by having plenty of artisan bread. Whether used by consumers as a stand- alone snack, or the base for an appetizer, or paired with a gourmet entrée, artisan bread gives the bakery an extra option for the foodie shopper. Pastries also represent a gourmet treat for the foodie shopper. Rich and traditional pastries represent the high-end price points in the bakery. And the cookie case needs to be full at all times. Everything from decadent chocolate chip sandwiches, to the classics and decorated, cookies keep the bakery in business. 26 * 2015 IDDBA Recap * instore