instore IDDBA Recap - June 2015 - 7

overview

ood safety took center stage at Dairy-Deli-Bake 2015.
With recent outbreaks of listeria and other foodborne
illnesses getting big coverage in the media, it makes
sense for IDDBA to address the situation. Speakers on the
issue ranged from industry experts to food safety attorneys.
The common theme and unofficial tagline for the show was
"Safe Food Matters." The money it takes to prevent foodborne
illnesses pales in comparison to the expense of addressing
an issue and rebuilding your company's reputation. The

IDDBA provided facts, professional opinion and instruction on
prevention in an accessible way so retailers have the ability to
combat the ever growing concern.
In addition to covering and educating attendees on the food
safety issue, the expo provided its usual trendsetting array of
booths and products from all over the country, large and small,
and industry professionals to give supermarkets the ultimate
guide to the latest in perimeter store department strategy.

BAKERY
Adding elegance to the bakery is becoming much simpler
with innovative ideas and new products from leading bakery
companies that exhibited at Dairy-Deli-Bake 2015.
Dawn Foods presented new bakery ideas for everything from
breakfast to indulgence in its new booth. New products from
Dawn offer numerous labor-saving elements. For example,
Dawn's brand new line of frostings is specifically designed
for decorators who value workability and consistency. The
frostings come in a variety of pre-mixed colors and use rich,
natural flavorings for user and consumer satisfaction. Dawn's
newly released Waterfall Cake is a two-layer cake topped with
a chocolate truffle waterfall that comes ready-to-decorate and
appeals to consumers' desire for luxury and indulgence.
Innovative merchandising ideas for seasonal and special occasions were featured in the Dawn booth, including all the Dawn
products needed to create special occasion displays. Dawn also
showcased other new products including enticing new flavors

(Neapolitan) within its innovate Vortex Two-Layer Cake line,
award-winning gluten-free cookies and muffins, and convenient
new packaging for the Weight Watchers line of sweet snack
cakes that come in flavors like Peanut Butter Brownie Bliss.
Perfect for elegant cake designs, DecoPac introduced
SugarSoft printed edible decorations, offering cake decorators a creative and simple way to adorn cakes with premium
ready-to-use decorations that are not flat so they add dimension. The edible decorations come in designs that range from
floral roses to butterflies and balloons, as well as words like
"celebrate." SugarSoft is made with sugar that is soft, delicious
in flavor, and contains a patent-pending technology that
applies 4-color printed patterns and design to edible decorations, according to DecoPac.
Rich Products offered a new option for packaged fresh cakes
with its Variety Cake pack, a single cake under a dome with
four different flavor options: caramel, red velvet, chocolate
and carrot. Rich Products also introduced Sweet Middles,
instore * 2015 IDDBA Recap * 7

instore IDDBA Recap - June 2015

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