instore - Sept + Oct 2015 - (Page 12)
shopper demographics
Breads and Rolls
EAST REGION
PREVIOUS YEAR
.4
28 %
.9
%
%
29
.6
.2
27
28
25
CENTRAL REGION
%
.6
32 %
.1
%
32
.6
24 %
.8
%
.8
28 %
.3
%
28
TOTAL US
SOUTH REGION
WEST REGION
52 WKS ENDING 07/25/15
TOTAL US
CENTRAL REGION
PREVIOUS YEAR
EAST REGION
SOUTH REGION
,2
$3 52
,3
87
$3
,9
$2 21
,9
52
$2
$3
$3
,3
,0
$3 28
,0
53
20
$4
,4
$4 33
,5
0
8
Breads and Rolls Average Weekly Sales Per Store by Region
61
The breads and rolls category posted the
largest contribution to bakery sales in the
East region, at 32.1 percent. The East region
also posted the highest average sales of the
four US regions, at $4,508, up 1.7 percent
from the previous year. During the latest 52
weeks, the week of the Christmas holiday
(the week ending December 27, 2014) was the
highest selling week for breads and rolls, at
$4,923 per store. The second highest-selling
week during this period was the week of
Thanksgiving (the week ending November
29, 2014) at $4,814 per store.
Breads and Rolls Dollar Contribution to Bakery Sales by Region
,2
Breads and rolls contributed 28.3 percent to
bakery department dollar sales during the
52 weeks ending July 25, 2015. Breads and
rolls averaged $3,320 per store per week, an
increase of 1.8 percent versus the prior year.
Breads accounted for 52.5 percent of sales
during this time while rolls accounted for 47.5
percent. Breads posted average sales of $1,744
per store per week, up 1.3 percent, while rolls
posted sales of $1,576 per store per week, up
2.4 percent from the previous year.
$3
TRENDING
WEST REGION
52 WKS ENDING 07/25/15
Total US Breads and Rolls Dollar Share by Sub-Category
-
52 Wks Ending 7/25/15
Rolls
Breads
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
12 * SEP + OCT 2015 * instore
Table of Contents for the Digital Edition of instore - Sept + Oct 2015
instore - September + October 2015
Editor's Note - Fresh in Focus
What's Ahead
Table of Contents
News - On Our Radar
Trending - Breads and Rolls
Trending Deli Meat
The Future of Celebrations
Consumer Insights - A New Consumer Group Worth Watching
Diet Trends - Consider Non-GMO
Commissary Insider - Insight Insider: The FreshOne Advantage
Research and Development: Culinary-Inspired Convenience Foods
Sandwich Spotlight: Veg-centric Sandwiches
Assembling Foods: Safety First
Feature Profile: Dunford Bakers
Shopper Demographics - How They Shop
Equipment Solutions - The Case for Hot Foods
Valentine's Day - Ready Your Heart
Flavor Trends - What's Trending in Chocolate
Product Spotlight - Rising Trends
Specialty Cheese - Communal Cheese
Product Trends
Product Showcase/Ad Index
instore - Sept + Oct 2015
https://www.nxtbook.com/sosland/isb/2018_12_01
http://digital.instoremag.net/sosland/isb/2018_11_01
http://digital.instoremag.net/sosland/isb/2018_10_01
http://digital.instoremag.net/sosland/isb/2018_09_01
http://digital.instoremag.net/sosland/isb/2018_08_01
http://digital.instoremag.net/sosland/isb/2018_07_01
http://digital.instoremag.net/sosland/isb/2018_06_01
http://digital.instoremag.net/sosland/isb/2018_05_01
http://digital.instoremag.net/sosland/isb/2018_04_01
http://digital.instoremag.net/sosland/isb/2018_03_01
https://www.nxtbook.com/sosland/isb/2018_02_01
https://www.nxtbook.com/sosland/isb/2018_01_01
https://www.nxtbook.com/sosland/isb/2017_12_01
https://www.nxtbook.com/sosland/isb/2017_11_01
https://www.nxtbook.com/sosland/isb/2017_10_01
https://www.nxtbook.com/sosland/isb/2017_09_01
https://www.nxtbook.com/sosland/isb/2017_08_01
https://www.nxtbook.com/sosland/isb/2017_07_01
https://www.nxtbook.com/sosland/isb/2017_06_01
https://www.nxtbook.com/sosland/isb/2017_05_01
https://www.nxtbook.com/sosland/isb/2017_04_01
https://www.nxtbook.com/sosland/isb/2017_03_01
https://www.nxtbook.com/sosland/isb/2017_02_01
https://www.nxtbook.com/sosland/isb/2017_01_01
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https://www.nxtbook.com/sosland/isb/2016_11_01
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https://www.nxtbook.com/sosland/isb/2016_09_01
https://www.nxtbook.com/sosland/isb/2016_08_01
https://www.nxtbook.com/sosland/isb/2016_07_01
https://www.nxtbook.com/sosland/isb/2016_06_01
https://www.nxtbook.com/sosland/isb/2016_05_01
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https://www.nxtbook.com/sosland/isb/2016_02_01
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https://www.nxtbook.com/sosland/isb/2015_10_01
https://www.nxtbook.com/sosland/isb/2015_07_01
https://www.nxtbook.com/sosland/isb/2015_06_02
https://www.nxtbook.com/sosland/isb/2015_06_01
https://www.nxtbook.com/sosland/isb/2015_05_01
https://www.nxtbook.com/sosland/isb/2015_03_01
https://www.nxtbook.com/sosland/isb/2015_01_01
https://www.nxtbook.com/sosland/isb/2014_11_01
https://www.nxtbook.com/sosland/isb/2014_09_01
https://www.nxtbook.com/sosland/isb/2014_08_01
https://www.nxtbook.com/sosland/isb/2014_06_01
https://www.nxtbook.com/sosland/isb/2014_07_01
https://www.nxtbook.com/sosland/isb/2014_05_01
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