instore - Sept + Oct 2015 - (Page 20)
The Future of Celebrations
For over 30 years this company nestled in the northern suburbs of
Minneapolis was creating the magic that would delight celebrations of
millions of families. DecoPac, Inc., born from the bakery business, was built
with integrity and honesty, which were essential to the company's continued
successes. Now DecoPac is focused on the next 30 years and beyond.
Mike McGlynn, CEO of DecoPac, looks at the future with great optimism,
especially in the wake of a key acquisition. In June, DecoPac, the premier
supplier of cake decorations to professional cake decorators and bakeries,
completed the acquisition of Bakery Crafts, a privately held marketer and
distributor of high-quality cake decorations based in West Chester, Ohio.
From supply chain efficiencies to collaborative design, the combined
companies bring the best ideas to the cake decorating table.
"It has become evident to us that customers are excited about being able to
place one order for all their cake and cupcake decoration needs," McGlynn
says. "We're now a combined force."
Instead of how DecoPac competes with Bakery Crafts, McGlynn points out,
the future is firmly focused on "how we can best service the customers. Our
focus is on driving the category as a whole and providing solutions that drive
Other synergies include a unified print-on-demand cake decorating
system, so customers will not have to choose between DecoPac's
PhotoCake or Bakery Crafts' Copy Confections system. "As these come
together, all images will be available on both systems and both will be
operating on the same operating system. It will be a one-stop shop
combination of print-on-demand software."
Mike McGlynn, Chief Executive Officer of DecoPac
Further, the acquisition provides instore bakeries with the added
convenience of planning out event calendars with ease. DecoPac will
continue to provide valuable tools - both licensed and generic products - that
enable instore bakeries to plan ahead for upcoming major motion picture
releases, key holidays and special occasions, as well as everyday celebrations.
"Don't disappoint the customer. It's their day, so it is very important to
get it right," McGlynn says. "When it comes down to it, it's all about the
celebration. We want to fill the needs for all consumers at every age and
stage in their lives."
DecoPac continues to expand its category leadership position as it focuses
on delivering bakeries and consumers the hottest products and technologies.
McGlynn credits the "amazing talented team" of creative individuals who
are collaborating on the latest ideas and trends in cake decorating. "It's going
really, really well," McGlynn says of the Bakery Crafts acquisition, "and a lot of
energized people are working on it."
DecoPac's facility picks, packs & ships across North America.
Table of Contents for the Digital Edition of instore - Sept + Oct 2015
instore - September + October 2015
Editor's Note - Fresh in Focus
Table of Contents
News - On Our Radar
Trending - Breads and Rolls
Trending Deli Meat
The Future of Celebrations
Consumer Insights - A New Consumer Group Worth Watching
Diet Trends - Consider Non-GMO
Commissary Insider - Insight Insider: The FreshOne Advantage
Research and Development: Culinary-Inspired Convenience Foods
Sandwich Spotlight: Veg-centric Sandwiches
Assembling Foods: Safety First
Feature Profile: Dunford Bakers
Shopper Demographics - How They Shop
Equipment Solutions - The Case for Hot Foods
Valentine's Day - Ready Your Heart
Flavor Trends - What's Trending in Chocolate
Product Spotlight - Rising Trends
Specialty Cheese - Communal Cheese
Product Showcase/Ad Index
instore - Sept + Oct 2015