instore - January 2016 - (Page 10)

product spotlight CENTRAL REGION EAST REGION SOUTH REGION .2 28 % .7 % 29 % .3 % 27 28 .6 32 .5 24 % .5 % 25 28 TOTAL U.S. 31 % .9 % 52 WKS ENDING 10/31/15 .7 28 % % PREVIOUS YEAR WEST REGION Breads and Rolls Average Weekly Sales Per Store by Region $3 66 ,4 29 ,2 $3 $2 29 ,9 57 ,9 $2 11 ,5 $4 ,4 $4 ,0 $3 68 52 WKS ENDING 10/31/15 $3 41 ,0 44 PREVIOUS YEAR $3 76 ,3 28 The breads and rolls category posted the largest contribution to bakery sales in the East region, at 31.9 percent. The East region also posted the highest average sales of the four US regions, at $4,511, up 1 percent from the previous year. During the latest 52 weeks, the week of the Christmas holiday (the week ending December 27, 2014) was the highest selling week for breads and rolls, at $4,925 per store. The second highest-selling week during this period was the week of Thanksgiving 2014 at $4,815 per store. Breads and Rolls Dollar Contribution to Bakery Sales by Region ,2 Breads and rolls contributed 28 percent to bakery department dollar sales during the 52 weeks ending October 31, 2015. Breads and rolls averaged $3,328 per store per week, an increase of 1.5 percent versus the prior year. Breads accounted for 52.3 percent of sales during this time while rolls accounted for 47.7 percent. Breads posted average sales of $1,741 per store per week, steady compared to the previous year, while rolls posted sales of $1,587 per store per week, up 2.4 percent from the previous year. Breads and Rolls $3 SPOTLIGHT For the Love of Bread American consumers love fresh breads and rolls. Ten to 15 years ago, the low-carb craze saw the US population shun breads in an attempt to eat healthier. A study in 2000 showed more than a three percent decline in the sales of breads and rolls while another stated that 40 percent of Americans were trying to limit their intake of carbohydrates. However, the landscape changed by 2005 and Americans came back to bread in a big way. Bread consumption rebounded through 2007 and continues to grow. TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Total U.S. Breads and Rolls Average Sales Per Store by Week PREVIOUS YEAR 52 WKS ENDING 10/31/15 $5000.00 $4437.50 $3875.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 10 * JANUARY 2016 * instore $3312.50 $2750.00 11/8/2014 1/8/2015 3/8/2015 5/8/2015 7/8/2015 9/8/2015 12/8/2014 2/8/2015 4/8/2015 6/8/2015 8/8/2015 10/8/2015

Table of Contents for the Digital Edition of instore - January 2016

instore - Jan + Feb 2016
Editor's Note - Gourmet Domination
Table of Contents
News - On Our Radar
Product Spotlight - Breads and Rolls
Product Knowledge - Fresh on the Side
Merchandising - Merchandising Madness
Comissary Insider - Insight Insider: From small scale to big time
Research and Development: Packing in the Protein
Food Safety: Ready For FSMA 2016
Vacuum Food Packaging: Choosing the Right Solution
Dips and Spreads Spotlight: Hummus Still the King
Technology: Sous Vide
Cover Story - Time to Shine
Specialty Insights - Single-Serve Cheese
Equipment & Packaging - Interest Increasing
Product Trends
Product Showcase
Ad Index

instore - January 2016