instore - May 2016 - COM8

Insight Insider

efits. It's a great job for an unskilled guy
who wants to work hard, and grow within
an industry."
And on top of that is the growing political push for a mandated minimum wage
of $15 per hour.
"If we have to go to $15 an hour minimum, we may have to lose people. Direct
labor is a large part of the cost of freshcut product," Avillo says. "If that goes up,
we have to raise the price of the product."
Raising the price means more bad news,
as retailers are rarely willing to suddenly
begin paying more. "It means well and

it sounds great, to raise the minimum
wage, but I could have a large percentage of our processing associates out of a
job," he says. "It's a groundswell, and with
that, the people who they're trying to
help are the ones who are going to get
hurt by it."

Looking forward
While those hindrances are real, like
all successful companies FreshPro is
preparing itself for future growth. Part
of that is treating employees well and
creating a culture that emphasizes a
comfortable balance between work
and life.

FreshPro At a
Glance
* Earns $100 million in sales annually
* Reaches Northern Virginia to Boston
and can service Central Pennsylvania,
Long Island, and New York State
* Is a fresh-cut processor; deli, cheese
and specialty distributor; organic
produce distributor; and consolidator
* Has 125,000 sq ft of facility space
over two locations in West Caldwell,
NJ
"We have a good core and we're privately owned," Avillo says. "We expect
people to have a good quality of life. We
want them to see their kids' games and
school plays and still get the job done.
We believe we treat people well, and
try to treat our associates the way we
would want to be treated."
That culture helps the company tackle
many shifts in the industry. Instead of
the big, value-minded box stores of yesterday, end consumers are increasingly
moving closer to the city and shopping
at smaller, local-minded shops.
"The retail stores are all getting smaller
,and it's more and more about fresh,
healthy and local," Avillo says. "There's a
whole shift going back to the local stores.
We believe we are positioned in the right
place for the future."

PHOTO: FRESH PRO

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8 * MAY 2016

*

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commissary INSIDER

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the validity of claims in items reported. Sosland Publishing
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Table of Contents for the Digital Edition of instore - May 2016

instore - May 2016
Editor's Note - Retail Foodservice: Enjoy the show
Table of Contents
News - On Our Radar
Spotlight - By the Numbers - Muffins
Product Knowledge - Need to Know: Pulses
Functional Flours
Cover Story - Don't Forget Boomers Just Yet
IDDBA Coverage - The man behind the plan
Speaker lineup
IDDBA Product Spotlight
Commissary Insider - Insight Insider: New name, same high quality for FreshPro
Food Safety: Making sanitizing easier
Equipment: Portion Control
Product Category Spotlight: Improving flexibility with baked goods
Product Knowledge: Put Some Sweets in Your Deli Meats
Research and Development: Managing Allergens: Steps to Prevent a Recall
Specialty Insights - Consider: Local Cheeses
Feature - Natural Progression
Feature - Traditional quality
Equipment & Packaging - Latest Innovation: Single-serve
Bad Packaging: The quickest way to lose your most loyal customers
Feature - Focus on Food Safety
Merchandising - On Display: Food-forward design
Feature - Pleight of the bumble bee
Product Showcase
Ad Index
instore - May 2016 - FC1
instore - May 2016 - FC2
instore - May 2016 - instore - May 2016
instore - May 2016 - 2
instore - May 2016 - Editor's Note - Retail Foodservice: Enjoy the show
instore - May 2016 - 4
instore - May 2016 - 5
instore - May 2016 - Table of Contents
instore - May 2016 - 7
instore - May 2016 - News - On Our Radar
instore - May 2016 - 9
instore - May 2016 - 10
instore - May 2016 - 11
instore - May 2016 - 12
instore - May 2016 - 13
instore - May 2016 - Spotlight - By the Numbers - Muffins
instore - May 2016 - 15
instore - May 2016 - Product Knowledge - Need to Know: Pulses
instore - May 2016 - 17
instore - May 2016 - Functional Flours
instore - May 2016 - 19
instore - May 2016 - Cover Story - Don't Forget Boomers Just Yet
instore - May 2016 - 21
instore - May 2016 - 22
instore - May 2016 - 23
instore - May 2016 - 24
instore - May 2016 - 25
instore - May 2016 - 26
instore - May 2016 - 27
instore - May 2016 - IDDBA Coverage - The man behind the plan
instore - May 2016 - 29
instore - May 2016 - 30
instore - May 2016 - 31
instore - May 2016 - Speaker lineup
instore - May 2016 - 33
instore - May 2016 - 34
instore - May 2016 - 35
instore - May 2016 - 36
instore - May 2016 - 37
instore - May 2016 - 38
instore - May 2016 - 39
instore - May 2016 - IDDBA Product Spotlight
instore - May 2016 - 41
instore - May 2016 - 42
instore - May 2016 - 43
instore - May 2016 - 44
instore - May 2016 - 45
instore - May 2016 - 46
instore - May 2016 - 47
instore - May 2016 - 48
instore - May 2016 - 49
instore - May 2016 - 50
instore - May 2016 - Commissary Insider - Insight Insider: New name, same high quality for FreshPro
instore - May 2016 - COM2
instore - May 2016 - COM3
instore - May 2016 - COM4
instore - May 2016 - COM5
instore - May 2016 - COM6
instore - May 2016 - COM7
instore - May 2016 - COM8
instore - May 2016 - COM9
instore - May 2016 - Food Safety: Making sanitizing easier
instore - May 2016 - COM11
instore - May 2016 - Equipment: Portion Control
instore - May 2016 - COM13
instore - May 2016 - COM14
instore - May 2016 - COM15
instore - May 2016 - Product Category Spotlight: Improving flexibility with baked goods
instore - May 2016 - COM17
instore - May 2016 - Product Knowledge: Put Some Sweets in Your Deli Meats
instore - May 2016 - COM19
instore - May 2016 - Research and Development: Managing Allergens: Steps to Prevent a Recall
instore - May 2016 - COM21
instore - May 2016 - COM22
instore - May 2016 - COM23
instore - May 2016 - COM24
instore - May 2016 - Specialty Insights - Consider: Local Cheeses
instore - May 2016 - 52
instore - May 2016 - 53
instore - May 2016 - 54
instore - May 2016 - 55
instore - May 2016 - 56
instore - May 2016 - 57
instore - May 2016 - Feature - Natural Progression
instore - May 2016 - 59
instore - May 2016 - 60
instore - May 2016 - 61
instore - May 2016 - 62
instore - May 2016 - 63
instore - May 2016 - 64
instore - May 2016 - 65
instore - May 2016 - Feature - Traditional quality
instore - May 2016 - 67
instore - May 2016 - 68
instore - May 2016 - 69
instore - May 2016 - 70
instore - May 2016 - 71
instore - May 2016 - 72
instore - May 2016 - 73
instore - May 2016 - Equipment & Packaging - Latest Innovation: Single-serve
instore - May 2016 - 75
instore - May 2016 - Bad Packaging: The quickest way to lose your most loyal customers
instore - May 2016 - 77
instore - May 2016 - 78
instore - May 2016 - 79
instore - May 2016 - 80
instore - May 2016 - 81
instore - May 2016 - Feature - Focus on Food Safety
instore - May 2016 - 83
instore - May 2016 - 84
instore - May 2016 - 85
instore - May 2016 - 86
instore - May 2016 - 87
instore - May 2016 - Merchandising - On Display: Food-forward design
instore - May 2016 - 89
instore - May 2016 - 90
instore - May 2016 - 91
instore - May 2016 - Feature - Pleight of the bumble bee
instore - May 2016 - 93
instore - May 2016 - 94
instore - May 2016 - 95
instore - May 2016 - Product Showcase
instore - May 2016 - 97
instore - May 2016 - Ad Index
instore - May 2016 - 99
instore - May 2016 - 100
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