merchandising
Holiday gifts
STEVEN KARL METZER PHOTOGRAPHY
ON DISPLAY
A retail foodservice business is already well into its preparations for
what dishes, recipes and special foods it will offer for the 2016 holiday
season. The biggest way to increase traffic on the fresh prepared side of
a store is undoubtedly tied to cuisine.
PieBox offers multiple options for cross-merchandising holiday gifts on
the perimeter of the store.
increasingly focused and personalized experience for shoppers.
But what other ways are there to bump sales when it comes to
merchandising? A simple and effective way to increase value and units
per transaction is to take advantage of cross-sell opportunities. What
related products can consumers peruse while they're shopping for
their prepared foods? As the holiday rush descends on retail foodservice businesses, the challenge presents itself as a chance to provide an
Find a way to sprinkle gift ideas among the plethora of food options.
Identify products that complement each other and introduce them to
customers while they shop. This means pulling items that traditionally
might be found in the center of the store and displaying them on the
perimeter, close to those prepared salads, dressings and turkeys.
Find a way to sprinkle gift ideas among the plethora of food options.
36 * JUNE 2016 * instore
Table of Contents for the Digital Edition of instore - June 2016