instore - August 2016 - (Page 36)
The summer months are typically thought of as prime time when it
comes to grilling and outdoor eating. Memorial Day, Independence Day,
picnics, pool parties, and gatherings on the deck at home: it all goes
hand-in-hand with someone setting up camp in front of a grill, doling
out hamburgers or brats onto paper plates.
"While most people think of grilling as a summertime activity, many
forget that the fall brings football season, and thus, tailgating," says
Marianne Quinlan-Sacksteder, director for sales and marketing
research firm Acosta.
In turn, retailers have more time to think about merchandising opportunities surrounding grilling, parties and outdoor eating.
According to Acosta, 39 percent of shoppers who grill do so during
all 12 months of the year, and 69 percent light the grill eight or more
months of the year. Millennial and male grillers - as well as grillers with
children - grill more frequently than the average US griller.
But as summer starts winding down and the dog days of August roll
into the shorter days of September, it will become clear that summer,
while perhaps still king, is not the only grilling season of the year.
With the Labor Day weekend kicking things off, the fall months -
complete with cooler, perhaps more bearable weather in some regions
and the popular pastime of tailgating for football games- are a force to
be reckoned with when it comes to grilling.
36 * AUGUST 2016 * instore
Pelham says there are a couple of factors that lead to the propensity to
grill during the summer and fall months.
"Our research shows shoppers choose to grill for two primary reasons:
it provides a better flavor than other cooking methods and also gives
them a chance to enjoy the outdoors," he says. "This outdoor enjoyment factor, coupled with warmer weather, is likely some of the reason
why we also found that almost eight in 10 grillers cook outside for key
CHIPS, PRETZELS, SNACKS
DIPS / CHEESE DIPS
VEGETABLES / VEGGIE TRAYS
DESSERTS / TREATS
ANDREKA PHOTOGRAPHY - FOTOLIA / ADOBE STOCK
Forty percent of grillers say they routinely center home parties
or tailgates around sporting events.
"Tailgate grilling - either at the stadium or at home - provides a unique
cooking experience, and also menu versatility," says Josh Pelham,
director of insights and strategy for Acosta. "Retailers and brands
should keep these occasions and foods in mind when developing
seasonal displays and creating meal solutions for shoppers."
Of all grillers researched, more than 60 percent said they combine the
grilling experience with tailgating, whether at the stadium or at home.
Twenty-nine percent say they grill at the stadium or arena, while 40
percent use a big game as an excuse to fire up the home grill.
Table of Contents for the Digital Edition of instore - August 2016
instore - August 2016
Editor's note - Allergens: A new way to connect
Table of Contents
News - On our radar
Spotlight - By the numbers: Deli sandwiches
Cover story - Allergen awareness
Specialty insights - Consider: Dips and spreads
Commissary Insider - August 2016
Feature: Dealing with allergens
Food Safety: Reusable Plastic Containers vs. corrugated packaging (Part 2 of 2)
Product Spotlight: Sandwich wraps — making a comeback?
Packaging: Container innovations are clearly in your favor
Operations and logistics: Less-than-truckload shipping
Feature - Changing perceptions
Product knowledge - Need to know: Dessert cakes
Equipment & packaging - Latest Innovation: Combination ovens
Merchandising - On Display: Tailgating season
Product Trends - First to Market
instore - August 2016