instore - October 2016 - 20


cover story

THE EASTERN US IS MORE
OPEN TO C-STORE FOODS
It turns out that where you live has considerable influence over how
you view convenience store foods - according to our survey, the
channel sells the most prepared foods in the Northeast and Southeast
regions, with 64 and 66 percent of those respondents saying they have
purchased prepared foods from a c-store in the last year, while only 52
percent have in the West.
That difference between regions is largely explained by the respective dissimilarities between the two coastal cultures, and the acceptance of their prepared foods is a lot like the old question about the
chicken and the egg - except in this instance, food is the chicken
and gasoline is the egg, with no question needed.

"For other consumers, c-stores
could be a food-shopping destination, just as a traditional retailer,"
he says. "This demand has
spurred some c-stores to expand
their food selection, including
fresh perishable offerings, as
more consumers view it as not
just a place to fill up with gas, but

to purchase food items for themselves and their family."

Healthy is huge for
c-stores shoppers
When asked about their
purchasing history, respondents

"Stores in the Northeast like Sheetz, Wawa, QuickChek, and others
are much more progressive with their food offerings, and there's also
more of a history with delis in the East that can be easily replicated
in convenience stores," says Jeff Lenard, vice president of strategic
industry initiatives at the National Association of Convenience Stores.
"And because of that strong food offer, many of these stores are
unbranded for fuel - they sell their own 'brand' of gas as opposed to
Exxon, Texaco, or Shell, for example. Out West, especially in California,
consumers have traditionally preferred branded gas, and that makes
it more difficult to transition smoothly to food when you are known for
your fuel. Also, California is more saturated with strong QSR competition, which is often right next door to your store."

showed that fresh prepared foods
are bought from convenience
stores about half as often as they
are purchased at grocery stores.
On the flip side of that coin,
however, convenience stores
showed the greater promise
when it came to future growth
opportunity.

45%

Deli
sandwiches

Baked
goods

20 * OCTOBER 2016 * instore

39%

Pizza

This is illustrated by the fact that
supermarkets have a range of
17 to 36 percent of respondents
saying that they would purchase
certain cuisines there if they were
offered, while c-stores jumped
that with a range of 29 to 36
percent who say they would.
"By looking at what people would
purchase we can see clear growth
opportunities in c-store prepared
foods across all categories,"
Hellmer says of the data, "but in
particular some of those healthyfor-you sets like fresh-cut fruits,
veggies and prepared salads."

Have you purchased these items at c-stores?
39%

Delis
turned
c-stores

29%

28%

26%

Prepared
salads

Burritos

Fresh cut
fruits & veg.

This further illuminates the
current perception of c-stores
being the place to go for indulgent
(but not necessarily healthy)
foods, as well as the coming
demand for that to change. The
potential for a future shift in this
perception is immense - for
example, 63 percent of people
surveyed say they have or would
buy salads from c-stores, and 62



Table of Contents for the Digital Edition of instore - October 2016

instore - October 2016
Editor's Note - Knowing the consumer
Table of Contents
News - On our radar
Cover Story - What's Driving Retail Foodservice Consumers?
Commissary Insider - October 2016
Insight Insider - Bantam Bagels
Food Safety - Controlling salmonella
Equipment - IBIE machinery debuts
Packaging - Portion control
Operations & Logistics - Inventory software
By the numbers - Value-added fruit
Need to know - Sushi saturation?
Feature - Dietitians: the new necessity
Feature - Peanut Butter Black Bean Brownies
Consider - Holiday cheese trays
On display - New Year's Eve
First to Market
Ad Index
instore - October 2016 - instore - October 2016
instore - October 2016 - 2
instore - October 2016 - Editor's Note - Knowing the consumer
instore - October 2016 - 4
instore - October 2016 - 5
instore - October 2016 - Table of Contents
instore - October 2016 - 7
instore - October 2016 - News - On our radar
instore - October 2016 - 9
instore - October 2016 - Cover Story - What's Driving Retail Foodservice Consumers?
instore - October 2016 - 11
instore - October 2016 - 12
instore - October 2016 - 13
instore - October 2016 - 14
instore - October 2016 - 15
instore - October 2016 - 16
instore - October 2016 - 17
instore - October 2016 - 18
instore - October 2016 - 19
instore - October 2016 - 20
instore - October 2016 - 21
instore - October 2016 - 22
instore - October 2016 - 23
instore - October 2016 - 24
instore - October 2016 - 25
instore - October 2016 - 26
instore - October 2016 - Insight Insider - Bantam Bagels
instore - October 2016 - CI2
instore - October 2016 - CI3
instore - October 2016 - CI4
instore - October 2016 - CI5
instore - October 2016 - Food Safety - Controlling salmonella
instore - October 2016 - CI7
instore - October 2016 - Equipment - IBIE machinery debuts
instore - October 2016 - CI9
instore - October 2016 - Packaging - Portion control
instore - October 2016 - CI11
instore - October 2016 - Operations & Logistics - Inventory software
instore - October 2016 - CI13
instore - October 2016 - CI14
instore - October 2016 - CI15
instore - October 2016 - CI16
instore - October 2016 - 27
instore - October 2016 - 28
instore - October 2016 - 29
instore - October 2016 - By the numbers - Value-added fruit
instore - October 2016 - 31
instore - October 2016 - Need to know - Sushi saturation?
instore - October 2016 - 33
instore - October 2016 - Feature - Dietitians: the new necessity
instore - October 2016 - 35
instore - October 2016 - 36
instore - October 2016 - 37
instore - October 2016 - 38
instore - October 2016 - 39
instore - October 2016 - 40
instore - October 2016 - 41
instore - October 2016 - Feature - Peanut Butter Black Bean Brownies
instore - October 2016 - 43
instore - October 2016 - Consider - Holiday cheese trays
instore - October 2016 - 45
instore - October 2016 - On display - New Year's Eve
instore - October 2016 - 47
instore - October 2016 - First to Market
instore - October 2016 - Ad Index
instore - October 2016 - 50
instore - October 2016 - 51
instore - October 2016 - 52
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