instore - October 2016 - 34


Dietitians:
the new
necessity

by Stephanie DeCamp

A

s more and more Americans become health-conscious and
consumer buying trends bend ever toward "free-from" and
"full-of" products, having a retail dietitian program for your
store - and just as important, advertising that you do - is a move that
can increase profits and customer loyalty, make you stand out from
the competition, and even help you expand and exult your foodservice at retail.
As it stands, over half of all supermarkets don't employ a dietitian, as
Phil Lempert, food industry analyst and editor of SupermarketGuru.
com, said at this year's International Dairy-Deli-Bakery Association
convention in Houston. It was there that Lempert and the IDDBA
presented a new study they'd commissioned called Allergens: A Matter
of Trust, wherein it was also revealed that over half of those surveyed
(all of them either with a food allergy or providing for someone with
one) said they would not only switch to a different grocery store if it

34 * OCTOBER 2016 * instore

had a dietitian, but that they would also make a point to shop there
more often. That fact didn't go unoticed, and the industry is on point.
"These are no-brainer solutions," Lempert said of the results. "And the
good news now is that we have a dietitian at every store of ShopRite
Supermarkets, we have a dietitian in every Hy-Vee, at almost every
store at Loblaws. We've got over a thousand retail dietitians either on a
part-time or full-time basis working at retail.
"The problem is that we do a poor job of telling our shoppers that
they're there. Now, 71 percent say 'We have no idea if your staff is
trained,' and again, over half (62 percent) said that if you train your staff
about food allergies, they're going to go to your store more often."
But it's not just about allergies, as anyone surveying the current market
could tell you. It's about consumers largely leaving behind the strict

SKOGEN

feature



Table of Contents for the Digital Edition of instore - October 2016

instore - October 2016
Editor's Note - Knowing the consumer
Table of Contents
News - On our radar
Cover Story - What's Driving Retail Foodservice Consumers?
Commissary Insider - October 2016
Insight Insider - Bantam Bagels
Food Safety - Controlling salmonella
Equipment - IBIE machinery debuts
Packaging - Portion control
Operations & Logistics - Inventory software
By the numbers - Value-added fruit
Need to know - Sushi saturation?
Feature - Dietitians: the new necessity
Feature - Peanut Butter Black Bean Brownies
Consider - Holiday cheese trays
On display - New Year's Eve
First to Market
Ad Index
instore - October 2016 - instore - October 2016
instore - October 2016 - 2
instore - October 2016 - Editor's Note - Knowing the consumer
instore - October 2016 - 4
instore - October 2016 - 5
instore - October 2016 - Table of Contents
instore - October 2016 - 7
instore - October 2016 - News - On our radar
instore - October 2016 - 9
instore - October 2016 - Cover Story - What's Driving Retail Foodservice Consumers?
instore - October 2016 - 11
instore - October 2016 - 12
instore - October 2016 - 13
instore - October 2016 - 14
instore - October 2016 - 15
instore - October 2016 - 16
instore - October 2016 - 17
instore - October 2016 - 18
instore - October 2016 - 19
instore - October 2016 - 20
instore - October 2016 - 21
instore - October 2016 - 22
instore - October 2016 - 23
instore - October 2016 - 24
instore - October 2016 - 25
instore - October 2016 - 26
instore - October 2016 - Insight Insider - Bantam Bagels
instore - October 2016 - CI2
instore - October 2016 - CI3
instore - October 2016 - CI4
instore - October 2016 - CI5
instore - October 2016 - Food Safety - Controlling salmonella
instore - October 2016 - CI7
instore - October 2016 - Equipment - IBIE machinery debuts
instore - October 2016 - CI9
instore - October 2016 - Packaging - Portion control
instore - October 2016 - CI11
instore - October 2016 - Operations & Logistics - Inventory software
instore - October 2016 - CI13
instore - October 2016 - CI14
instore - October 2016 - CI15
instore - October 2016 - CI16
instore - October 2016 - 27
instore - October 2016 - 28
instore - October 2016 - 29
instore - October 2016 - By the numbers - Value-added fruit
instore - October 2016 - 31
instore - October 2016 - Need to know - Sushi saturation?
instore - October 2016 - 33
instore - October 2016 - Feature - Dietitians: the new necessity
instore - October 2016 - 35
instore - October 2016 - 36
instore - October 2016 - 37
instore - October 2016 - 38
instore - October 2016 - 39
instore - October 2016 - 40
instore - October 2016 - 41
instore - October 2016 - Feature - Peanut Butter Black Bean Brownies
instore - October 2016 - 43
instore - October 2016 - Consider - Holiday cheese trays
instore - October 2016 - 45
instore - October 2016 - On display - New Year's Eve
instore - October 2016 - 47
instore - October 2016 - First to Market
instore - October 2016 - Ad Index
instore - October 2016 - 50
instore - October 2016 - 51
instore - October 2016 - 52
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