instore - May 2017 - 68

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merchandising

GOODNESS
D I S C OV E R T H E N O R T H DA KO TA D I F F E R E N C E

market demand for products that are made with ingredients
consumers know and trust. The new Simply portfolio meets Rich's
definition of clean label. The items contain no high fructose corn syrup,
artificial colors or flavors, or bleached flour. The products also use
cage-free eggs.
"The introduction of the Simply line of desserts and dessert components is a logical step toward meeting the new consumer demand
for simpler, more recognizable ingredients," says Courtney Erickson,
associate marketing manager-shopper marketing for Rich's. "Research
shows that more than 75 percent of shoppers have a more positive
perception of brands that remove artificial flavors, and that three-quarters also tend to read product labels before they make their purchases.
That's potentially a lot of influence in the buying decision."

The future of the American diet
For many Americans in 2017, dieting will translate into working out
more, de-stressing or eating better, according to new research from
Mintel, which finds that less than half (42 percent) of Americans
consider their diet to be healthy.
Today's health-conscious consumers are staying away from products
containing high-fructose corn syrup (50 percent), sugar (47 percent),
trans fat (45 percent) and saturated fat (43 percent). What's more, more
than one quarter (28 percent) believe a food is unhealthy if it simply
contains artificial ingredients, with consumers actively avoiding products with elements described as "artificial," such as artificial sweeteners (43 percent), artificial preservatives (38 percent) and artificial
flavors (35 percent).

Organic Flours:
· Dakota Maid Organic
Spring Wheat Flours
· Dakota Maid Organic
Whole Wheat Flours
Our organic ﬂours are the premium quality ﬂours for today's
discriminating bakers. With exceptional mixing and baking
characteristics, North Dakota Mill's organic ﬂours will tolerate
almost any baking demand. Our organic ﬂours deliver for a variety
of breads and are available in bulk or 50- and 100- pound bags.

Call 1-800-538-7721 to discover the difference.
www.ndmill.com

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Less than two in five (38 percent) consumers agree that healthy foods
are worth the added expense and just 44 percent pay attention to
serving sizes. Americans also generally appear to be largely distrusting
of food brands, as only 14 percent believe regulatory approval indicates
a food is healthy and just 16 percent trust the health claims on food and
beverage packages.
What's more, just 23 percent of consumers agree that the US Dietary
Guidelines are good for them.
"Despite the fact that we're seeing such a widespread and growing
interest in healthy foods, relatively few Americans believe their diet
is healthy. With consumers largely wary of even regulator-approved
health food options, marketing healthy foods to skeptical consumers
requires far more than merely an on-pack promise," said Billy Roberts,
senior food and drink analyst at Mintel. "The key to attracting these
consumers is convincing them that products actually deliver on
the healthy attributes they promise and that they are truly good for
consumers and their families."

http://www.ndmill.com

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