instore - June 2017 - COM10
Product Category Spotlight:
Utilizing fondant in
cakes and more
by Ryan Atkinson
Private Label
Dollar Share for
Supermarket
Sales
Fresh cakes are among the top
ondant isn't a new trend among
cakes, obviously, but its use is
starting to gain popularity as
more choices of rolled fondant become available.
F
As such, consumers - and, in turn,
supermarkets - are looking for uses
that aren't nearly as formal as they have
been in years past.
"In the past, wedding cakes made up
a large percentage of fondant cake orders," says Tina Steichen, senior cake
designer and manager for DecoPac, Inc.
"Lately, customers are looking for smaller, everyday celebration cakes with an
upscale look of fondant."
What's driving this trend? A couple
things, Steichen says. First, bakeries
- especially in-store bakeries at supermarkets, are continually looking for
ways to separate themselves from their
competition. A good way to do this is
to offer unique, freshly designed cakes
with an upscale look. Fondant is perfect
for this initiative.
"One way is to begin offering fondant-covered cakes, not only for special order, but
in the cake case," Steichen says. "Stores
are able to offer their customers something they can't find anywhere else."
Also, social media has had a big impact
on the need for fondant. End consum-
private label bakery products:
Fresh Buns
42.7%
Fresh Pies
42.7%
Fresh Cakes
40.2%
SOURCE: NIELSEN/PLMA
ers peruse Instagram, Pinterest and
other apps, and see elaborate, one-ofa-kind cakes. When it comes time to
purchase a cake of their own, their decisions are influenced by what they've
seen online.
And with fondant suppliers offering
multiple pre-mixed color and flavor options, bakeries can create these special
desserts quicker than they've been able
to in the past.
As with most things, fondant has its
drawbacks. Covering a cake in fondant is costlier than buttercream
and is trickier to use when decorating. But, Steichen say, there are some
clear advantages.
"Because part of the appeal of fondant
is the clean, smooth look it produces,
fondant cakes usually need less piping
and detail," she says. "Plus, fondant
cakes have a higher perception of value, giving an opportunity for a larger
profit margin."
Other uses
PHOTO: DECOPAC
CUSTOMERS ARE LOOKING FOR SMALLER, EVERYDAY CELEBRATION CAKES WITH AN UPSCALE LOOK.
10 * JUNE 2017
*
commissary INSIDER
While fondant for cakes has been around
for decades, cake decorators like Anne
Heap are now promoting some new
ideas: fondant cookies and accents.
Table of Contents for the Digital Edition of instore - June 2017
instore - June 2017
editor’s note - RETAIL FOODSERVICE Something different
CONTENTS
spotlight - BY THE NUMBERS Sweet goods
product knowledge - CATEGORY UPDATE Chicken wings
merchandising - ON DISPLAY Allergen-free baked goods
equipment & packaging - LATEST INNOVATION Deli take-out packaging
specialty insights - CONSIDER Deli Crackers
Commissary Insider
news - NEED TO KNOW
cover story - Next-level foodservice
cover story - Perform like a Restaurant
product trends - FIRST TO MARKET
product showcase
AD INDEX
instore - June 2017 - instore - June 2017
instore - June 2017 - 2
instore - June 2017 - editor’s note - RETAIL FOODSERVICE Something different
instore - June 2017 - 4
instore - June 2017 - 5
instore - June 2017 - CONTENTS
instore - June 2017 - 7
instore - June 2017 - spotlight - BY THE NUMBERS Sweet goods
instore - June 2017 - 9
instore - June 2017 - product knowledge - CATEGORY UPDATE Chicken wings
instore - June 2017 - 11
instore - June 2017 - merchandising - ON DISPLAY Allergen-free baked goods
instore - June 2017 - 13
instore - June 2017 - equipment & packaging - LATEST INNOVATION Deli take-out packaging
instore - June 2017 - 15
instore - June 2017 - specialty insights - CONSIDER Deli Crackers
instore - June 2017 - 17
instore - June 2017 - 18
instore - June 2017 - Commissary Insider
instore - June 2017 - COM2
instore - June 2017 - COM3
instore - June 2017 - COM4
instore - June 2017 - COM5
instore - June 2017 - COM6
instore - June 2017 - COM7
instore - June 2017 - COM8
instore - June 2017 - COM9
instore - June 2017 - COM10
instore - June 2017 - COM11
instore - June 2017 - COM12
instore - June 2017 - COM13
instore - June 2017 - COM14
instore - June 2017 - COM15
instore - June 2017 - COM16
instore - June 2017 - news - NEED TO KNOW
instore - June 2017 - cover story - Next-level foodservice
instore - June 2017 - 21
instore - June 2017 - 22
instore - June 2017 - 23
instore - June 2017 - 24
instore - June 2017 - 25
instore - June 2017 - 26
instore - June 2017 - cover story - Perform like a Restaurant
instore - June 2017 - 28
instore - June 2017 - 29
instore - June 2017 - 30
instore - June 2017 - 31
instore - June 2017 - product trends - FIRST TO MARKET
instore - June 2017 - product showcase
instore - June 2017 - AD INDEX
instore - June 2017 - 35
instore - June 2017 - 36
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